Singapore: In the year 2023, Artificial Intelligence (AI) revolutionized mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining targeting techniques. According to industry reports by eMarketer, there was a 27% reduction in customer acquisition costs due to the use of AI, while Epsilon emphasized that AI-driven personalized images influenced 80% of consumers to make purchases.
Despite these advancements, digital advertising continues to grapple with challenges such as constrained targeting options, suboptimal ad placements, an absence of personalization, uninspired ad creatives, manual ad optimization processes, and the absence of real-time optimization. The swift pace of change within digital advertising is remarkably impactful on sectors like e-commerce and travel, prompting them to expand their strategies, cultivate data assets, and concentrate on contexts suggestive of purchasing intent.
Mr. Muralidharan, the Chief Commercial Officer at Xtend, has been reflecting on the past year. He believes that mobile trends in 2023 have had a significant impact on consumer behavior and advertiser strategy. Platforms such as TikTok have led the way in short-form video advertising, while mobile gaming and in-app ads have seen substantial growth. The integration of shopping functionalities within social media apps has been a game-changer. However, privacy modifications have introduced complexities in measurement and attribution, which means that advertisers need to understand these trends in order to devise customized strategies.
As we look to the future, Mr. Muralidharan envisions a digital advertising landscape deeply intertwined with AI and machine learning, crafting personalized and fluid ads that transcend device boundaries. “In 2024, we anticipate a shift towards more immersive and cohesive ad formats, incorporating video, influencer and branded content, gaming ads, virtual reality experiences, and shoppable streaming videos. Brands are expected to harness data and identifiers for precise ad targeting, steering towards a more automated, data-centric, and integrated advertising experience throughout the customer journey,” he predicts.
Xtend, in collaboration with over 50 leading e-commerce entities, leverages custom AI algorithms to surmount these challenges. Their solutions are fine-tuned to boost user conversions within the e-commerce, fintech, and travel sectors by elevating creative elements, targeting precision, and traffic expansion.
With profound insights into Android campaign dynamics, Xtend is poised to aid in the crafting of triumphant campaigns and cost-efficient strategies. “We extend our expertise to empower you to construct digital campaigns with assuredness and lucidity,” Mr. Muralidharan asserts.
About Xtend:
Xtend stands at the forefront of digital marketing technology, offering bespoke AI-powered algorithms tailored to enhance creative strategies, precision targeting, and traffic growth. Our innovative solutions are designed to optimize user conversions across the dynamic landscapes of e-commerce, fintech, and travel industries.
With a collaborative network encompassing over 50 of the most influential e-commerce companies, Xtend’s global footprint extends to 127 countries, serving a diverse clientele. Our robust algorithms are instrumental in generating an estimated 10 million buyers each month, catering to a wide array of needs, including acquiring new buyers, re-engaging dormant buyers, targeting category-specific buyers, and facilitating the upsell of existing users.
