54 Art-Wrapped Zed Cabs Celebrate Inclusion, Creativity, and Community Across Dubai
Dubai, UAE, November 2025: In celebration of the UAE’s 54th National Day and as a tribute to the nation’s values of unity, inclusivity, and progress, Zed, the homegrown ride-hailing platform, has launched a citywide campaign titled ‘United in the Journey’, transforming 54 Zed cabs into moving canvases featuring unified artwork created by People of Determination from Rashid Centre for People of Determination and Senses Residential and Day Care for Special Needs. The campaign will run from December 2nd 2025, to January 2nd 2026, and a percentage of all earnings generated from the 54 cabs during this time will be donated to non-governmental organisation (NGO) activities supporting children and people of determination, as well as healthcare philanthropic organisations.
The month-long community-led initiative aims to bring art, purpose, and social impact to the streets of Dubai while reflecting Zed’s commitment to building a more human-first mobility ecosystem by placing creativity and inclusion at the forefront.
“National Day is a moment to celebrate who we are as a nation, united in values, aspiration, and humanity. We are honoured to partner with Rashid Centre for People of Determination and Senses Residential and Day Care for Special Needs, and to share the remarkable talent of their artists with the people of Dubai. This initiative reflects our belief that mobility is not only about movement, but it is about connection, dignity, and purpose,” said Badr Al Ghurair, CEO of Zed.
Each cab is wrapped in hand-drawn artwork created collaboratively by artists from both Rashid Centre for People of Determination and Senses Residential and Day Care for Special Needs, symbolising mobility, connection, and the spirit of togetherness that defines the nation. The artwork includes images of iconic Dubai landmarks, the UAE country and even a heart surrounded by children holding UAE flags, capturing themes of hope, belonging, diversity, and forward vision. Through vibrant colours and expressive designs, the artists interpreted what unity means to them, making this not only a visual tribute but a heartfelt narrative of empowerment.
Abhinav Patwa, Executive Vice President & Head of Zed, added: “This campaign is a meaningful expression of what ZED stands for: human-first innovation and community-driven impact. The artwork created by People of Determination is extraordinary, not only in its beauty but in the story it tells about resilience, unity, and imagination. By showcasing these illustrations on the roads of Dubai, we are celebrating the powerful role that creativity and inclusion play in moving our city forward.”
The ‘United in the Journey’ aligns with the UAE’s long-standing commitment to empowering People of Determination and creating inclusive platforms that elevate their contributions. Through art, storytelling, and visible citywide engagement, the campaign transforms National Day and the month thereafter into an opportunity for shared appreciation and collective pride.
With thousands of riders expected to interact with the art cabs daily, the initiative aims to spark positive conversation, encourage community participation, and inspire more organisations to champion accessible and inclusive innovation.
Zed is available for download on iOS and Android, offering Dubai residents a smarter, faster, and more reliable way to commute.
About Zed:
Zed is a UAE-born ride-hailing platform transforming urban mobility through a seamless blend of technology, comfort, local insight, and human connection. Built with the Emirates in mind, Zed combines homegrown innovation with a deep understanding of Dubai’s transport landscape to deliver more reliable, and accessible journeys. With a growing fleet and a people-first approach, Zed is setting a new benchmark for how technology and humanity come together to move cities forward.
