- Dedicated luxury event ILTM Arabia to be co-located with ATM
- 52% of luxury travellers in ME also keen to take a staycation
The latest data analysis produced by YouGov for Reed Exhibitions, the organiser of Arabian Travel Market (ATM), has revealed that 46% of luxury travellers in the Middle East, are planning to travel internationally at some stage during 2021.
The survey also asked the same recipients if they were planning to take a domestic holiday or staycation during 2021 and more than half (52%) of the respondents confirmed that they would. Furthermore, 25% of respondents were planning to make a business trip, either domestically or internationally and 4% of respondents had no plans to travel anywhere in 2021.
YouGov, which defines luxury travellers as those who tend to fly business or first-class and stay in five-star accommodation, also asked luxury travellers in the Middle East about their frequency of travel – 31% of respondents said they planned to travel twice over the next 12 months and 25% confirmed they were planning on making at least one overseas trip.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place live at the Dubai World Trade Centre (DWTC) 16-19 May 2021, said: “Luxury travellers from the Middle East are more likely to travel with their children, compared with those from other regions (40% versus 36%). And when you add that fact to their planned frequency of travel, it makes the Middle East’s outbound luxury travel sector, one of the most sought after globally.”
According to the survey, Middle East luxury travellers are keen on destinations with outstanding natural beauty (34%), beach holidays (34%), conducive climate (29%) and connectivity (28%). The survey also uncovered that luxury travellers in the Middle East are most concerned about health risks of travelling (43%) and safety (35%). However, one in three respondents also said that the actual price and that it represented good value for money was still very important.
“With vaccines being rolled out across the world, travel professionals operating in the luxury segment will welcome the insight this survey has provided, which affords them the opportunity to further develop their marketing strategies for the Middle East region and beyond,” added Curtis.
Luxury is an integral part of ATM and has its own dedicated show, ILTM Arabia, which is co-located with ATM and scheduled to take place between 17th-18th May 2021. This two-day event provides each exhibitor with up to 40 fifteen-minute meetings with experienced luxury tour operators from across the Middle East.
Luxury exhibitors participating at ATM this year include Emaar Hospitality, Nobu Hospitality, The Ritz-Carlton, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Wilderness Safaris, One&Only, Dusit Hotels & Resorts, Minor Hotels Group and Shangri-La, among others.
Now in its 28th year and working in collaboration with DWTC and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the theme of the show next year will be ‘A new dawn for travel and tourism’ and the spotlight will be thrown onto the current state of the industry and more importantly, what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.
ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will be in place. This means an additional virtual ATM will be organised to run the following week, which will complement the live event by accommodating visitors who may be unable to travel to Dubai. The inaugural ATM Virtual 2020, attracted 12,000 online attendees from 140 countries, over three days.
About Arabian Travel Market (ATM):
Arabian Travel Market (ATM), now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities.
ATM 2021 will feature, among others, Travel Forward, a high-end travel and hospitality innovation event, dedicated conference summits, ATM buyer forums and speed networking events, as well as Arival Dubai @ ATM – a dedicated in-destination forum.
ATM live event: Sunday 16 to Wednesday 19 May 2021, Dubai World Trade Centre, Dubai
ATM virtual event: Monday 24 to Wednesday 26 May 2021
About Arabian Travel Week:
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021 and ATM Virtual 2021, including ILTM Arabia and Travel Forward – a new travel tech and hospitality innovation event launching this year – as well as the ATM Buyer Forums and ATM Speed Networking Events. Providing a renewed focus for the Middle East’s travel and tourism sector, under one roof over the course of one week, Arabian Travel Week will be returning to Dubai World Trade Centre from Sunday 16th May 2021.
About Reed Exhibitions:
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.
Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries.
About World Travel Market:
World Travel Market (WTM) Portfolio comprises four leading B2B travel events across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM Virtual, is the new WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embraces the global leading travel shows in one platform.
Event was held Monday 9 to Wednesday 11 November 2020
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. This year the show was fully-virtual.
WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry
Next event: Wednesday 23 to Friday 25 June 2021 – Expo Center Norte, São Paulo http://latinamerica.wtm.com/.
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Wednesday 7 to Friday 9 April 2021 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/.
Survey data is from YouGov’s ‘Global Travel Profiles’ – a daily travel survey in 25 markets. Countries covered in the Middle East region are UAE, Saudi Arabia and Egypt. The survey was composed of 843 luxury travellers (i.e. tend to fly business or first-class and stay in 5-star accommodations) and was undertaken Oct. 22 – Dec 30, 2020. The figures are not weighted.