The difficult conditions of this year haven’t dampened the mood among businesses from Egypt, according to the latest HSBC ‘Navigator’ report.
Businesses surveyed in Egypt say they have adapted to the changing environment, and while optimism has naturally dipped since 2019, Egyptian companies are more optimistic than the global average. 76 per cent expect their business outlook to stay the same or become more optimistic, compared with 67 per cent globally. Within this, a third (34 per cent) of all Egyptian businesses surveyed feel more optimistic.
83 per cent of respondents from Egypt expect to return to pre-Covid profitability levels by the end of 2022 (compared with 81 per cent globally), which includes 14 per cent that are either ahead or expecting to be back there by the end of this year.
Commenting on the report, Richard Lelong, Head of Commercial Banking, HSBC Egypt said: “Egyptian businesses have demonstrated resilience over the past few years by not only adapting to the changing economic landscape but also thriving. With its skilled workforce, entrepreneurial spirit and strategic location, Egypt is well-positioned to build back better from the Covid-19 pandemic.”
HSBC Navigator draws from a survey of over 10,368 companies in 39 markets, including 209 companies in Egypt and another 502 in the wider Middle East, North Africa and Turkey (MENAT) region, making it the largest survey of its kind.
The report also reveals that businesses in Egypt recognise the need to invest for future growth, with 87 per cent of respondents intending to increase their investment in their business next year, compared to 67 per cent globally. The three most commonly cited investment priorities are product and process innovation, marketing and expanding into new markets.
Daniel Howlett, HSBC’s Regional Head of Commercial Banking, Middle East, North Africa and Turkey (MENAT), said: “Despite the slowdown during the pandemic, business is slowly returning to pre-Covid levels and companies are finding ways to maximise their potential, adapt to the new environment and really focus on sustainable measures that will help their companies grow and be able to future-proof them from unexpected disruptions.”
While 67 per cent of businesses from Egypt feel that international trade has become more difficult due to impact of events in the last 12 months, their commitment to pursuing international opportunities appears undiminished. When asked about their outlook on international trade, most Egyptian companies (86 per cent compared with 72 per cent globally) said they have a positive outlook over the next 1-2 years. 12 per cent have a negative outlook, compared with 22 per cent globally.
“Egyptian companies are focused on building back better and being part of the rebalancing of international supply chains. There is a sense of optimism about their prospects for international trade, particularly within the wider MENA region and through to Europe, with North America and Asia Pacific becoming increasingly important trading markets,” said Rehab Tamam, Head of Global Trade and Receivables Finance, HSBC Bank Egypt.
In response to the challenging international trade environment this year, HSBC accelerated its long-term commitment to digital banking. In the first nine months of the year, around 70% of the US$43 billion of trade financed by HSBC in the Middle East was processed digitally, compared to around 54 per cent processed digitally prior to Covid-19.
The Navigator report illustrates how sustainability is an important focus for business leaders in Egypt. More than eight in ten have plans or set targets for a broad range of aspects of Environmental, Social and Governance (ESG) issues. Almost all companies in Egypt (96 per cent) see multiple opportunities from improving their environmental and ethical sustainability, the three most important being an enhanced reputation, attracting investment and increasing demand.
Companies surveyed in Egypt also said a greater focus on sustainability is expected to drive growth:
· 23% expect modest growth of up to 5%
· 34% expect growth of between 6% and 9%
· 41% expect growth of 10% or more
HSBC in October announced an ambitious plan to prioritise financing and investment that supports the transition to a net zero global economy, citing a landmark opportunity to build a thriving, resilient future for society and businesses. The bank is committing to align its financed emissions – the carbon emissions of its portfolio of customers – to the Paris Agreement goal to achieve net zero by 2050 or sooner. HSBC has both the scale and global reach to play a leading role in guiding its customers through this transition and helping them to achieve this ambitious goal. The bank also aims to be net zero in its operations and supply chain by 2030.
The last few months have seen the Middle East’s sustainable finance market deepen and become increasingly diversified. In September, HSBC helped Saudi Electricity Company raise US$1.3 billion in the first public USD-denominated green issuance from the Kingdom, which was followed just a few weeks later by the bank helping Egypt issue the region’s first sovereign green bond. Beyond the bond market, in July, Saudi Arabia’s Ministry of Finance raised US$258 million via the region’s first green Export Credit Agency loan – another deal in which HSBC played a leading role.