A matcha-waited concept takes over Dubai


blu matcha provides a matcha-needed fix that is healthy, fun and delicious!

Dubai – UAE: blu matcha, a homegrown, Gen Z and healthy lifestyle café concept is taking Dubai by storm, providing high-quality Japanese matcha beverages and products for all. Robby Ceriale (CEO) and Ashley Worthington (Operations Director), both spotted an opportunity in the market for a devoted matcha concept. The two F&B experts from the Zuma Group turned entrepreneurs have made matcha cool again, catering to true lovers from locals to expats, as well as those that never experienced it before.

Temporarily located on La Mer, this freestyle café is the perfect spot for a refreshing break with friends or to relax and unwind on the comfortable sun lounger, soaking in some rays while sipping down their signature vanilla almond latte. An interesting fact, they have three types of different matcha grades all coming directly from Japan, blu matcha adapts each grade to the beverage they are creating. The almond milk that makes the ideal blend is homemade and churned to perfection by the CEO of blu matcha himself, Robby Ceriale. It’s not just the beverage products that are drawing people in, the venue also offers a variety of light and healthy snacks like acai bowls with peanut butter, topped with matcha – a craving you never knew you were missing – matcha ice cream, sandwiches, salads and much more.

Premium quality with ease, blu matcha is bright, colourful, Instagram-chic and fun. Blu matcha differentiates itself in the market through its high-quality, fashion-focused sensibilities and mobility. They bring the experience to their clients for special occasions, corporate events or even to have a matcha day at the office. Offering a laid-back vibe for the whole of La Mer Beach, the brand plans to expand its offering far beyond Jumeirah.

By collaborating with HyperSpace Dubai, blu matcha will establish a full store in House of Hype in Dubai Mall as well as an ice cream cart in Aya in Wafi Mall, giving the industry a matcha-needed new café destination with a funky, futuristic vibe. Additionally, blu matcha has recently signed off on an exciting opening of a store located in the Galleria Mall. Reaching beyond the borders, the brand is also in the final qualifying stages of an Abu Dhabi F&B start-up incubator competition, the Aldar Manassah 3.0 Program – with the hopes of launching its concept in early 2023.

blu matcha is already soaring to new heights, successfully collaborating and arranging events with multiple brands such as; Les Benjamins, Tesla, Rimowa, FLTRD, the UAE Space Agency, Dubai Government Media Offices, Loch.Life and much more. The brand’s ambition is to educate customers and tap into a new target audience of influential millennials. The company is creating a culture around their products by hosting events with young and vibey brands and spreading awareness of the health benefits associated with matcha tea. This strategy has allowed them to grow rapidly in a very organic way, rather than relying on paid advertising.

blu matcha has a desire to “make people happier” by offering delicious matcha without lowering the standards for quality, which is what sets it apart from other brands. At the same time, giving the health advantages of drinking the tea with a fresh, funky feel.

About blu matcha:

Launched in January 2022, blu matcha was founded by two hospitality professionals, Robby Ceriale (CEO) and Ashley Worthington (Operations Director) who spotted an opportunity in the ‘café market’ for a dedicated matcha offering. Temporarily located on La Mer, blu matcha has a contemporary feel while maintaining premium quality with ease. Tapping into a relatively untouched market in this region, blu matcha aims to introduce high-quality matcha-based food and beverages in a freestyle, fun and delicious way. The outdoor seating offers a laid-back, sun deck vibe with simple yet tasty signature recipes from pastries to acai bowls, homemade almond milk to ice creams and a wide range of quality matcha beverages.

La Mer will not be the brand’s first nor last neighbourhood. blu matcha will expand to multiple locations across Dubai and beyond, such as for example, Walfi Mall, Dubai Mall, Galleria Mall Al Barsha and more. In the final qualifying stages of an Abu Dhabi F&B startup competition, blu matcha also aims to broaden its reach to this region in early 2023.

blu matcha is a Gen Z, Millennial, and healthy lifestyle café that provides high-quality Japanese matcha beverages and products. The brand allows people to feel energetic and focused within a high-fashion, design-forward, and “Instagrammable” experience.