A new chapter in clothing care: How families are benefitting from Samsung’s next-generation washing machines


In the new era of technology, consumers are always looking for dynamic and versatile products that exceed expectations and make life easier. Beyond smartphones, tablets, and wearables, the home appliances segment has also emerged at the forefront of consumer interest – with next-generation washing machines always in high demand. 

In the region, higher numbers seek washing machines more than ever before thanks to technological innovation advancements, particularly families whose weekly laundry list is always extensive. After all, personal hygiene, clothing care, and appearance are important for every family member, no matter how old or young, and everyone should look and feel their best at home, outdoors, in school, or at work. 

As a leading innovator specializing in an array of consumer-driven areas, Samsung is always combining creativity, insights, intuition, and technology to provide futuristic appliances that tick every box consumers may have when searching for the perfect washing machine. This approach continues to benefit customers, and our broad range of appliances ensures that there is something to match every individual preference. It’s also important to appreciate that awareness concerning hygiene is at a record high, and every specific detail is now taken into account before purchasing a product. Here, we take a look at why our washing machines are proving to be increasingly popular for families across the region:

Greater flexibility than ever before

Large washing machines that cater to every household member are high in demand, with clothing care and hygiene top priorities. What makes Samsung’s range standout amongst the others is certain innovative features – and AddWash is one that meets these criteria. We have all turned the machine on at some stage, only to discover we have forgotten to include an item or two and must wait until the ongoing cycle is finished. With Add Wash, people can quickly add missed items after the process has started if clothing needs to be washed urgently, or even include hand-washed clothes that perhaps require a rinse or spin dry.

Power and gentleness, together as one

Bubbles have perhaps always been associated with being soft and gentle. However, the bubbles we are talking about here are different – they durable, powerful, and also gentle. Eco Bubble technology ensures a powerful and gentle clean – even at low temperatures. Detergent is transformed into bubbles, which quickly penetrates fabrics and removes dirt and stains easily and effectively. Whatever the clothing item, color and texture will be protected, while the machine uses less energy than traditional appliances. 

Enhanced cleansing and performance

In years gone by, many germs have remained embedded in clothing even after being cleaned. As a leading technology innovator, we at Samsung always deliver on our promise to set new standards and we have a range of options to ensure all fabrics are comprehensively refreshed. For instance, our appliances use steam to repel any lingering bacteria. The Hygiene Steam cycle effectively reduces hazardous elements such as house dust mites and pet allergens, removing 99.9 percent of such bacteria. Another is the Eco Drum Clean+ cycle that prevents bacterial build-up, keeps that tub in pristine condition, and drives maximum performance. 

Outstanding durability 

Elegance and efficiency are also provided to consumers. A Digital Inverter Motor delivers superior energy efficiency and long-lasting performance, consuming less energy and providing outstanding durability. Moreover, even greater convenience is provided due to less noise and vibration. VRT Plus technology reduces both during washes, and the 3D vibration sensor keeps the drum perfectly balanced – even at high speeds, demonstrating appliance capacity.