A plant ball for meat lovers, now at IKEA

25

Made with pea protein, potatoes, onion, oats and apple, it has the great taste and texture of the IKEA meatball – minus the meat

Now available in the IKEA Restaurant for dine in and at the Swedish food market across all stores in the UAE

United Arab Emirates: IKEA reaches millions of hearts and homes all over the world every day. The Swedish home furnishing retailer knows that to create a better everyday life for the many people, it is important to adapt to the changing consumer habit. Starting today, customers will be able to enjoy the much-awaited plant balls across all IKEA stores in the UAE. It has the look, taste and juicy bite of the IKEA meatball but does not contain any animal protein or ingredients and is only 4% of the climate footprint. 

Made with pea protein, potatoes, onion, oats and apple, the perfect taste is achieved by adding umami flavours, like mushroom, tomato and a powder from roasted vegetables. Whether you are a meat lover or not, the plant ball is more sustainable than red meat and can help reduce your carbon footprint by 73% .

Commenting on the launch, Vinod Jayan, Managing Director – IKEA UAE, Egypt and Oman said, ‘’Today, consumers have become more aware of what they eat. People seek fresh products, which are natural, organic and minimally processed. The sustainability trend we witness in retail and manufacturing spreads to the food industry as well. Now, more than ever, we need to place the well-being of both people and the environment at the heart of our business.’’ 

The meatballs have been in the food range since 1950 and is considered an iconic product. With 60 years of success, the meatballs have not only been a mouth-watering dish but also great value for money for IKEA lovers. 

‘At IKEA, we are committed to becoming climate positive by 2030. We sell one billion meatballs a year.  Imagine if we can convert even some of those into plant balls. That’s a real tangible difference in our climate footprint. We hope this new plant-based meatball will inspire IKEA meatball lovers to embrace a more sustainable alternative without having to compromise on taste or texture,’’ he added. 

The plant ball is a great alternative for everyone who wants to cut down on meat without losing out on the experience. It is now available in the IKEA Restaurant for dine in and at the Swedish food market for people to take home and enjoy with family and friends across all stores in the UAE.

About IKEA UAE:

IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. In the UAE for 29 years, the IKEA stores in Dubai Festival City,  Festival Plaza in Jebel Ali and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price. 

Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA).

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.