Dubai, UAE: Abu Dhabi Islamic Bank (ADIB) donated AED1 million to provide one million meals in the region’s largest food donation campaign ‘100 Million Meals.’
Launched on April 11, the ‘100 Million Meals’ campaign aims to provide food parcels for disadvantaged individuals and families across 30 countries in the Middle East, Asia, Africa, Europe and South America during the Holy Month of Ramadan after food relief operations were recently expanded.
The campaign continues to collect donations from companies and individuals inside and outside the UAE, and every AED1 donated provides one meal to beneficiaries in the targeted countries.
Hasan Abdulla Al Shamsi, Area Manager at ADIB Abu Dhabi Central Area and Estidama Council Member, said, “We are pleased at ADIB to be part of the ‘100 Million Meals’ campaign, and to help families in need across the Arab region, Africa, Asia, Europe and South America. We are also proud to be contributing to fight the international hunger challenge by partnering with the Mohammed bin Rashid Al Maktoum Global Initiatives to provide food parcels during the holy month of Ramadan across 30 countries worldwide. This initiative is in line with ADIB’s commitment to support the wise vision of the UAE government as well as its commitment to enhance and develop its social responsibility towards various communities.”
Launched as an expansion of 2020’s locally held ‘10 Million Meals’ campaign that empowered COVID-19-hit communities across the UAE, the ‘100 Million Meals’ campaign reflects the UAE’s contribution to global efforts to combat hunger and malnutrition, and embodies the country’s deeply-rooted philanthropic principles.
While the world produces enough food to nourish 10 billion people, a quarter of the food wasted around the world could feed 870 million people.
To ensure swift and efficient food distribution to beneficiaries, the campaign’s organizer Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) is operating in an integrated network of collaborations with the UN World Food Programme, the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, the Food Banking Regional Network, and humanitarian organizations in beneficiary countries.
Donations to the 100 Million Meals campaign can be made in four simple ways. First, on the campaign’s website www.100millionmeals.ae; second, by making a transfer to the designated bank account through Dubai Islamic Bank (AE08 0240 0015 2097 7815 201); third, by sending “Meal” on SMS to specified UAE numbers (Du or Etisalat) listed on the campaign’s website; and fourth, by contacting the campaign call center on the toll-free number 8004999.
Abu Dhabi Islamic Bank is one of the largest retail banks in the UAE, with a network of 88 branches and more than 700 ATMs. It offers a wide range of innovative products and has significant presence outside the UAE – such as in Egypt, where it has 70 branches, Saudi Arabia, the United Kingdom, Sudan, Iraq, and Qat