Abu Dhabi Media appoints Choueiri Group’s Media Sat as its exclusive advertising media representative


Long term partnership will significantly enhance Abu Dhabi Media’s commercial proposition

Abu Dhabi, UAE: Abu Dhabi Media (ADM), the UAE’s leading public service broadcaster and media company, has appointed Media Sat, a Choueiri Group company, to handle advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond.

The long-term agreement will strengthen Abu Dhabi Media’s position as a leading media player, providing wider reach to advertisers across a broad range of markets.

 Commenting on this strategic partnership, Abdulraheem Al Bateeh Al Nuaimi, Acting General Manager at Abu Dhabi Media, said:

“Our partnership with the Choueiri Group’s Media Sat will significantly enhance Abu Dhabi Media’s commercial proposition. It will ensure that we further extend our reach to new commercial partners in line with our new strategic priorities, while also being able to create new opportunities with our existing advertisers.

“This agreement also signifies an important step in our transformation journey as we look forward to enhancing our reach across the MENA region and beyond.  We are confident that our continued commitment to providing compelling and engaging content across our platforms will present brands and advertisers with ideal opportunities to reach audiences across the region.” 

Abu Dhabi Media’s strategy, announced in 2020, aims at providing audiences with compelling, digital first content, expanding its commercial partnerships across the MENA region and investing in local talent. 

Also expressing his thoughts on the new appointment, Choueiri Group’s Chairman and CEO, Pierre Choueiri, stated

“We are honored to collaborate with Abu Dhabi Media and have great hopes for this new long-term partnership”.

“Our mutual cooperation will leverage ADM’s media assets’ growth and their offering to viewers, readers and users across the whole MENA region”

About Abu Dhabi Media:

Abu Dhabi Media (ADM) is the UAE’s leading public service broadcaster and media company that focuses on developing, producing and distributing unique premium content, covering news, entertainment, sports and culture to a wide array of demographics across the Arab World. 

Established in 1969, in line with the vision of the UAE’s Founding Father, His Highness Sheikh Zayed bin Sultan Al Nahyan, ADM has become one of the largest media companies in the Middle East and GCC, focusing on digital first content. ADM’s portfolio includes exclusively digital assets, as well as digital and traditional platforms for its TV, radio, and print assets.

ADM is also available on Smart TV applications, including Apple TV and Android TV, delivering streaming, catch-up and video on demand services on ADTV and AD Sports. Also, the new addition of AD Radio’s digital platforms and applications features audio and podcast streaming across the radio assets. 

Today, ADM includes 23 media assets, as well as two subsidiaries – Tawzea and UPP.

Abu Dhabi Media is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy.

About Choueiri Group:

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies’ market and manage the advertising space of 10 satellite and 1 terrestrial television stations, 14 print titles, 15 radio stations, 40+ web portals along with their apps and VOD platforms and the largest network of outdoor signs in the GCC. 

Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of thirteen subsidiaries, 3 representative offices and more than 700 committed executives.