- Hosted at the reimagined Abu Dhabi Motors BMW Retail.Next showroom ahead of the grand opening later this year
- Guests explored BMW’s latest technologies and experienced the all-new BMW iX3 on the road
Abu Dhabi, UAE,July 2026: Abu Dhabi Motors, the official importer for BMW in Abu Dhabi and Al Ain, welcomed media representatives, content creators and invited guests to an exclusive brunch and immersive Neue Klasse experience at its reimagined BMW Group Umm Al Nar facility, ahead of the grand opening later this year. In addition, the event offered attendees an opportunity to experience the all-new BMW iX3 through exclusive on-road test drives.
The event offered an immersive look at BMW’s next chapter. Alongside guided tours of the Retail.Next facility and a curated brunch experience, attendees were among the first in Abu Dhabi to get behind the wheel of the all-new BMW iX3, experiencing first-hand the innovation and technology that define the Neue Klasse era.
The iX3 represents the beginning of BMW’s Neue Klasse and a significant milestone for the brand. Combining a new design language with next-generation technology and electric mobility, it offers a first glimpse of the innovations that will shape the future of the brand.
About Abu Dhabi Motors:
Abu Dhabi Motors is the exclusive importer of BMW, MINI, BMW ALPINA, BMW Motorrad and the sole dealer of Rolls-Royce Motors Cars in Abu Dhabi and Al Ain. Founded in 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, and now celebrating its 40th anniversary, Abu Dhabi Motors has become the most successful BMW Group Importer in the Middle East and now employs over 750 people in twelve facilities in Abu Dhabi and Al Ain, amongst which we boast the largest BMW and the Rolls-Royce Showrooms in the world. Abu Dhabi Motors has been a top-selling BMW Group importer in the Middle East, as well as the recipient of the ‘Global Excellence in Sales’ Award for “Leadership in Luxury Class”.
