WOLFI’S WILL BECOME THE OFFICIAL CYCLING ACTIVATION PARTNER OF YAS MARINA CIRCUIT’S
COMMUNITY YAS INITIATIVES
Yas Marina Circuit, Abu Dhabi, UAE: Abu Dhabi Motorsports Management and Wolfi’s Bike Shop have signed an agreement for the store to become a partner of Yas Marina Circuit’s ComYAS programmes, with its first dedicated retail space in Abu Dhabi for customers and visitors located in the main village area at Yas Marina Circuit.
The move will see Wolfi’s Bike Shop known as the Official Cycling Activation Partner of both ADNOC TrainYAS presented by Abu Dhabi Sports Council and ADNOC TrainYAS Ladies presented by Abu Dhabi Sports Council, along with TrainAM by Abu Dhabi Cycling Club.
Saif Al Noaimi, Acting CEO, Abu Dhabi Motorsports Management, said: “We are delighted to partner with Wolfi’s Bike Shop, a well-established and highly-respected part of the UAE cycling community, as part of our Community YAS programme.
“Community YAS has played a pivotal role in the increased numbers of local residents participating in health and fitness activities for many years, with over 1.2 million people attending our weekly events to date.
“Working in tandem with hugely popular brands such as Wolfi’s Bike Shop will only serve to further enhance its ever-growing reputation within the Abu Dhabi and wider UAE community.”
Wolfgang Hohmann, Wolfi’s Bike Shop Owner and CEO, added: “We are very pleased to be working in partnership with Yas Marina Circuit, one of the region’s most high-profile and popular sporting venues.
“Community YAS is the perfect way for people to stay both physically and mentally fit, and we are looking forward to playing our part in such a positive initiative. We fully expect this partnership to be mutually beneficial and very successful.”
As well as being known as the Official Cycling Activation Partner of the three ComYAS events, Wolfi’s dedicated retail space at the Community YAS Village will be able to provide bicycles for hire and the purchase of accessories.
Community YAS is celebrating its 10th year of events, having built a strong reputation in engaging the local Abu Dhabi community and encouraging more people to adopt a healthy and active lifestyle by taking part in various activities at Yas Marina Circuit, home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX.
ADNOC TrainYAS presented by Abu Dhabi Sports Council, in operation on Sundays and Tuesdays, provides members of the Abu Dhabi community with an opportunity to either run, cycle or walk on the track at Yas Marina Circuit with the session open to all, regardless of fitness levels.
A female-only version of the event has also recently launched, taking place every Monday at Yas Marina Circuit, giving ladies the chance to train together in a safe and private environment, while TrainAM is an early-morning cycling initiative open to members of the Abu Dhabi Cycling Club. All three events are free of charge.
Wolfi’s is open six days a week for sales, rentals and workshop services.
ABOUT ABU DHABI MOTORSPORTS MANAGEMENT:
Abu Dhabi Motorsports Management (ADMM), with its head office at Yas Marina Circuit, Yas Island, has created unique, world class experiences across Abu Dhabi since 2009.
ADMM have promoted and delivered globally significant events, including Formula 1 Etihad Airways Grand Prix, alongside over 400 events a year across motorsports, health and fitness, entertainment and major corporate conferences. The company also delivers a significant programme of motorsport retail experiences for business and consumer audiences at Yas Marina Circuit across the year.
This combined experience means that ADMM has a region-leading team with expertise in event marketing, communications, promotions and project management.
Such talent firmly positions ADMM as a leader in sports management. The company is now seeking to diversify into activities and strategic ventures beyond Yas Marina Circuit in order to build towards a broader long-term vision aligned with its partners and stakeholders in Abu Dhabi.