Accenture and Sitecore Enhance Business Partnership to Help Organizations Transform Digital Experiences

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Companies have worked with hundreds of clients, including CNH Industrial and Iveco Group to create more personalized and relevant connections with their customers and accelerate business growth

NEW YORK: Accenture (NYSE: ACN) and Sitecore enhanced their business partnership to help organizations accelerate their response to market changes and better meet customers’ evolving demands across content, experience, and commerce.

“Ninety-five percent of executives globally are reporting their customers’ lives are changing faster than their businesses can. As a result, organizations are fundamentally rethinking what products and services they offer, how they operate their businesses and how they interact with their customers,” said Bob Markham, lead, North America, Accenture Song. “To remain relevant, companies must be able to react to customer needs quickly, creating compelling, agile digital experiences. Through our strategic partnership with Sitecore, we are even better positioned to help our clients design, deliver and optimize digital experiences across the entire customer lifecycle.”

Accenture and Sitecore have a long history of joint success, collaborating on more than 250 engagements in 21 countries for clients across industries, including CNH Industrial and Iveco Group. Together, the companies can help clients build relevant digital experiences by leveraging Accenture Song’s creative, technology and industry expertise and Sitecore’s cloud-based digital experience management software.

“The use of Sitecore – coupled with the strategic support from Accenture – will allow us to standardize the technology stack of our websites, offering a single solution that can handle the complexity dictated by the different needs of the Group,” said Fabio Ricciato, ICT Head of Customer Journey and Digital Architecture, Iveco Group. “In addition, the adoption of Sitecore has enabled us to improve digital experience, to leverage a modern stack, and to provide better autonomy to corporate users who see their ability to interact and update editorial content facilitated.”

Steve Tzikakis, CEO of Sitecore, said, “As the next generation of internet unfolds, customers’ expectations for end-to-end, integrated, tailored experiences based on a deep understanding of their needs — a strategic strength of traditional partners — are increasing. To thrive in this new era, companies need to be able to operate in a state of always-on innovation and adapt to the ever-evolving needs of their customers. Our business partnership with Accenture brings us closer to the world’s largest and most sophisticated brands and will expand their ability to quickly design, launch, and scale relevant experiences that unlock growth. The collaboration will further expand our ability to help clients create meaningful and interactive engagements for our clients on a larger scale.”

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

About Sitecore

Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.