Acronis appoints 4Sight Dynamics Africa as its new cloud distributor in Central Europe, the Middle East, and Africa, continuing its rapid expansion in emerging markets


UNITED ARAB EMIRATES, Dubai: Acronis announced that it has added 4Sight Dynamics Africa, a subsidiary of 4Sight, the multi-national and diversified technology group, as a cloud distributor for Central Europe, Middle East and Africa, thereby continuing to intensify its investments and development on the African continent.

4Sight Dynamics Africa, with an existing partner ecosystem now spanning over 51 countries, will represent Acronis as a cloud distributor across the entire Africa, but also Middle East as well as Central Europe. “Whilst we envisage that we will offer and support the full ambit of the feature rich Acronis platform, we believe that many of our resellers will be focussing specifically on the backup and disaster recovery capabilities together with the Acronis Cyber Protection features”, said Nick Botha, Managing Director at 4Sight Dynamics Africa.

4Sight has a rich history on the African continent dating back to their first Alliance territories set up as far back as 2006. Since that time both the traditional Alliance Branches as well as the purely focussed cloud reseller base have grown in representation now spanning virtually the entire Africa and Middle Eastern region.  

Peter French, General Manager for Middle East and Africa at Acronis says, “there is a growing demand from customers for an efficient protection of their critical data. Acronis’ solutions such as Acronis Cyber Protect Cloud answer that need by offering both innovative possibilities including anti-ransomware technology and hybrid cloud architecture. By adding 4Sight Dynamics Africa as our newest Cloud Distributor, we aim at tackling the large demand for cloud solutions with integrated backup, anti-virus, anti-malware, and DRaaS. Businesses in Africa are understanding more and more the need to keep their data safe and any solution that provides integrated data protection and cybersecurity for enterprise, as Acronis does, is currently in highest demand.”

 “We are excited about the opportunities we will be able to unlock for our channel partners through the partnership with Acronis. It has been said that data is the oil of the new digital economy and in this current global pandemic we believe going forward post pandemic times, data protection and cybersecurity will remain a top priority for all organisations of all sizes.  The ease of use and breath of the Acronis platform was key to our selection of Acronis as a specialised security vendor and as a cloud distributor, we look forward to helping Acronis expand its footprint through our wide network of channel partners,” adds Botha. 

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antimalware, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment – from cloud to hybrid to on-premises – at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

About 4Sight:

4Sight is a JSE AltX listed, multi-national, diversified technology group. Our purpose is to leverage our extensive product and services portfolio, focused on 4IR technologies, people and data-focused solutions to design, develop, deploy and grow solutions for our partners (customers and vendors). Our mission is to empower our partners to future proof their businesses through digital transformation to make better and more informed decisions in the modern digital economy.

Across 4Sight, our teams sit with the core capabilities (people, skills and technologies) to accelerate the convergence between the Operational Technologies (OT), Information Technologies (IT) and Business Environment (BE) worlds through our integrated solutions. This empowers us to create new revenue streams and relevance for our partners. We are the digital transformation partner of choice to quantum leap your business into the realm of Enterprise 5.0.

The 4Sight Channel Partner (CP) cluster is 4Sight’s 100% partner-focused ecosystem. The cluster supports and empowers an ever-expanding channel of Value-Added Resellers across Africa, the Middle East and Central Europe to distribute 4Sight’s OT, IT and BE integrated solutions to market across the world.

Within the CP cluster, is the 4Sight Dynamics Africa division – Microsoft appointed 4Sight Dynamics Africa as an Indirect Cloud Solution Provider (CSP) for the Middle East, Central Europe, and Africa regions. The CSP program allows for distributing Microsoft’s range of cloud applications, including Office 365, Dynamics 365 and Microsoft Azure to its dedicated partners worldwide.