ADIDAS AIMS TO CREATE A MORE INCLUSIVE PLAYING FIELD IN SPORT FOR ALL PEOPLE

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  • Building on the first chapter of Impossible is Nothing, adidas aims to inspire the next generation to see possibilities in sport through a powerful photo series of some of the Kingdom’s most inspirational athletes and brand ambassadors including Farah Jefry, Sami Al-Jaber, Bafetimbi Gomis, and Omar Al Somah
  • adidas’ brand attitude – Impossible Is Nothing is about seeing possibilities with optimism to shape a better future through sport for all
  • This series serves as a reminder of the power of sports to change lives. Together, adidas and athletes around the world show how sport is a place of acceptance, new connections, and opportunity

KSA: Today, adidas launches the second chapter of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES IN SPORT – is about seeing possibilities on and off the field of play, perceiving the world not as it is, but as it can be – and inspiring others to do the same. Together, adidas and athletes around the world show how sport is a place of acceptance, new connections, and opportunity.

In a landmark year for sport, Impossible Is Nothing continues adidas’ vision to inspire all to see possibilities in a better future for all, this time through the lens of sport and its potential to drive change, inspiration, and possibilities, on and off the field of play.

Through empowering photo series from the Kingdom’s inspirational athletes, adidas dimensionalizes and humanizes its Impossible Is Nothing brand attitude, highlighting what sport enables us to do, on and off the pitch, the court, the track, and the field.

Featuring adidas’ brand ambassadors, the series celebrates the changemakers that have made and are making history on a regional stage. More importantly, it aims to inspire others, empowering them by this collection of very human shots as a powerful demonstration of what optimism can achieve.