ADIDAS LAUNCHES ALL-NEW ALNASSR FOOTBALL CLUB HOME JERSEY

Saudi Arabia – August, 2024 – Today, adidas kicks off its partnership with AlNassr Football Club with the official launch of the club’s new home jersey for the 24/25 season.

The introduction of the new kit is more than just a wardrobe update; it’s a vivid celebration of AlNassr’s storied football legacy and ambitious future. The home jersey features the club’s iconic yellow base with striking blue details and includes the slogan ‘Nassr runs in my blood.’ This slogan symbolizes the profound connection between the club and its supporters.

Driven by a shared mission to achieve football excellence throughout the Kingdom, adidas unveils its new kits with a launch film that pays tribute to the rich tradition and history of AlNassr and its passionate fanbase. Featuring a homage to ‘The Golden Trio,’ legendary players from AlNassr’s past, the film traces the club’s journey from humble beginnings to its present-day glory, with new stars leading the charge. Showcasing vibrant scenes and pivotal moments in the club’s history, the film features men’s team players Cristiano Ronaldo, Marcelo Brozovic, Abdulrahman Ghareeb, Abdulelah Al-Amri, and Otavio Monteiro, along with women’s team players Aseel Ahmed, Clara Luvanga, and Lina Boussaha. Inspired by match-day culture and the rich history of football in Saudi Arabia, the film is shot in various iconic locations around Riyadh and includes subtle references to moments of footballing pop culture in the Kingdom across the decades.

Inspired by AlNassr’s rich football heritage, the jersey features the palm tree and crossed swords emblem, paying homage to Saudi Arabian culture. This design adds elegance and a premium feel that will stand out both on and off the field.

The home kit features a sweat-wicking, moisture absorbent AEROREADY technology and specially placed breathable mesh inserts, keeping the players feeling comfortable while competing on the pitch and fans feeling comfortable while showing their support. The range is also made using 100% recycled materials, continuing adidas’ commitment to help end plastic waste.

Commenting on the official kit reveal and partnership, Bilal Fares, General Manager EMC, said:” We’re delighted to have partnered with one of the Kingdom’s historic clubs, AlNassr Football Club to develop the new team kit for the season. Featuring the country’s palm tree and cross swords emblem, we have ensured that the design of the jerseys embodies the club’s goals and growth as a global brand in football. Through our partnership, we aim to support the club’s strategy to enhance access to sports and nurture emerging talents across the country. Celebrating the deep connection between Saudi culture and football, we hope this collection will be worn with immense pride by players and fans alike, both on and off the pitch.”

CEO of AlNassr Football Club, Mr. Guido Fienga, said: ” AlNassr is very proud to launch this new kit with adidas, a collaboration that not only pays homage to the rich history and legacy of our club but also showcases AlNassr as a global brand. This kit embodies our dedication to excellence and our vision for the future, uniting our loyal fans worldwide.”

Understanding the enormous potential of the gaming industry in Saudi Arabia, adidas has introduced the club’s new home jersey on Roblox, the leading immersive platform. This allows fans to purchase the jersey as a digital wearable on the platform. Additionally, fans can spot the new jersey during the 2024 eSports World Cup at the adidas Riyadh Park store displayed on a life-sized Roblox avatar. This launch continues adidas’ innovative journey on Roblox, following its 2023 debut of the adidas Outfit Creator store, offering licensed digital clothing and bespoke outfits to over 79.5 million daily active users. With this debut, adidas reinforces its leadership in providing fans innovative ways to engage with football clubs.