Dubai: adidas announced today the launch of its first store located at the world’s busiest international airport, Dubai International (DXB). Located in Terminal 3, concourse B, the new store aims to provide travellers with a range of athletic and lifestyle footwear, apparel, and accessories.

Totalling 67sqm of retail space, the new adidas store will carry collections across sports and lifestyle including key collections such as Marimekko and UltraBOOST running shoes. The store also includes special product offerings and travel necessities including headphones and mobile covers as well as apparel made exclusively for the city of Dubai, including customized Dubai t-shirts.

Travellers are invited to explore the vast range of products in a unique retail experience. The futuristic layout and architecture of the store is tailored to reflect the Emirate’s forward-thinking vision. The 29 non-identical brass metal fins are elevated up to 5.5m above ground level, leaving customers with a strong memory of this phenomenal experience.

About adidas:

adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.