Ajman delegation returns from successful trip to Germany

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Positive meetings with top tour operators in Germany

The Ajman Delegation meeting with one of the German tour operators, tui
The Ajman Delegation meeting with one of the German tour operators, tui

Ajman, UAE: The Ajman Tourism Development Department (ATDD) delegation returned from a successful four-day trip to Germany with new information and strategies to best attract German travellers into the Emirate.

The delegation met with 10 of the top tour operators in Germany who all expressed positive interests and encouraged the stakeholders to increase the activities and attractions that will cater to the German market.

Khaled S. Al-Idrissi, Cluster Director of Sales and Marketing of Fairmont Ajman commented: “It is very positive to come in as a group and make an impact for the destination. It has given us the leverage to negotiate and create plans that are not individualistic in nature but indeed address the need for the hotels in the right time. They are interested in the aspects of the traditional culture that is more dominant in Ajman than in our neighboring emirates. In addition, we do see the need to highlight the nature reserve which has been viewed as a positive spin by the German marketplace.”

He added: “No significant challenges have been faced but I do believe that we need to continue to invest in our resources in creating a more substantial level of promotion within the destination. This is something that the ATDD has been very active in putting into place and we at Fairmont Ajman will continue to support them in this aspect.”

The four-day Germany tour took the delegation to the cities of Munich, Duisburg, Hanover, Frankfurt, Oberursel and Baden Baden. They met with Fairway1, TravelZoo, Design Reisen, FTI Group, Schauinsland, TUI Group, DER Touristik, Thomas Cook, Binoli and L’TUR.

The ATDD delegation was headed by HE Faisal Al Nuaimi, General Manager of ATDD, along with Yamina Aoucher, Director of Tourism Development & Marketing Department and Shamsa Mubarak, Promotion Executive. They are joined by Khaled Al Idrissi from Fairmont Ajman, Cluster Director of Sales & Marketing; Ahmed Kamal, Director of Sales, Ajman Saray and Abdulfattah Al Shehhi, Chairman of Musandam Sea Adventure Travel & Tourism. The meeting focused on different marketing partnership to promote Ajman as a premier leisure tourism destination.

“Overall, we had very productive meetings which allowed us to experience first-hand the vast opportunities for collaboration with German tour operators and travel agencies that will contribute to the growth of Ajman’s tourism industry. We are pleased with the result of the trip and will apply the different strategies and recommendations that we gathered from our partners,” noted Al Nuaimi.

About Ajman Tourism Development Department:

Ajman Tourism Development Department (ATDD) was established by His Highness Sheikh Humaid Bin Rashed Al-Nuaimi, Member of the Supreme Council and Ruler of Ajman.

ATDD aims to highlight the importance of tourist attractions available in the Emirate of Ajman, and lay down strategic plans for tourism promotion, locally, regionally and internationally, via holding/participating in conferences, exhibitions, and international promotion campaigns. ATDD also works on organizing and developing the tourism industry in the Emirate of Ajman, improving the potentials and services of tourism facilities with the aim of increasing national income.

ATDD is also responsible for preparing legislations, rules and regulations needed to organize and develop the tourism sector in the Emirate in cooperation with competent authorities. It also supervises tourist attractions in the Emirate, and makes sure that the facilities provided go in line with world standards with aim of luring tourists from around the world.

Classification of hotel establishments and facilities and supervising their tourist-oriented services, licensing and classification of tourism and travel agencies and supervising their performance also come high on the agenda of ATDD.