Al Fardan Exchange and HUAWEI Mobile Services Sign MoU to Strengthen Business Ties and Brand Presence


Al Fardan Exchange and HUAWEI Mobile Services (HMS) announced the signing of a Memorandum of Understanding (MoU) on October 17 during the largest tech and start-up show in the world GITEX GLOBAL 2023, held at the Dubai World Trade Centre, to mark the beginning of an exciting collaboration. As part of this alliance, Al Fardan Exchange will launch the AlfaPay app on HUAWEI AppGallery, ensuring seamless transactions and enhancing the user experience.

The MoU was signed by Hasan Fardan Al Fardan, CEO of Al Fardan Exchange, and Peak Yin, Country Manager Huawei Consumer Business Group UAE, both representing their organizations with a shared vision of growth and success.

Al Fardan Exchange’s AlfaPay app launch on HUAWEI AppGallery will provide users with easy access to AlfaPay’s innovative financial solutions, ensuring seamless transactions and enhancing their experiences. Additionally, the partnership will enable both HMS and AlfaPay to collaborate and execute joint marketing campaigns. This endeavor aims to raise brand awareness and presence in the region mutually.

Hasan Fardan Al Fardan, CEO of Al Fardan Exchange, expressed his enthusiasm for the partnership, saying, “This collaboration aligns with our vision to continually innovate and provide our customers with convenient and reliable financial solutions. Our collaboration with Huawei’s technological prowess will enable us to expand our reach and serve a wider audience. Through the AlfaPay app, customers will enjoy a seamless experience, making their transactions even more effortless and secure.”

Peak Yin, Country Manager Huawei Consumer Business Group UAE, shared his thoughts, stating, “We are excited to announce that Al Fardan Exchange has become the latest financial institution to become part of our growing HUAWEI Mobile Services ecosystem. The strategic partnership highlights the rapid growth of our portfolio of banking and financial apps available on the HUAWEI AppGallery. This has been made possible by our commitment to establishing a safe and secure platform that gives businesses and consumers the confidence they need to take advantage of the convenience that mobile finance apps deliver. Our partnership will offer a number of benefits, extending to both Huawei users and Al Fardan Exchange customers delivering a comprehensive user experience and innovative services.”

Customers who utilize the AlfaPay app can enjoy an array of benefits, such as effortlessly sending money to over 100 countries with competitive foreign exchange rates, lower sending fees, paying bills, convenience of cash pick-up, instant credit to accounts as well as instant wallets credit globally.

Al Fardan Exchange and HUAWEI Mobile Services (HMS) partnership promises innovative solutions and improved customer experiences. With a shared vision and commitment to cooperation, the parties look forward to delivering greater value to their customers and partners.