Al-Futtaim Automotive Launches New Digital Platform For Automotive Industry


“Trade Point” will transform the way dealers buy car parts to sell on to independent garages

The announcement came on the sidelines of Al-Futtaim Automotive’s Annual Dealer Conference that discusses upcoming innovations, spotlights staff achievements and highlights business performance

Dubai, UAE: In line with its customer-centric approach and commitment to keeping the UAE driving towards a more sustainable future of mobility, Al-Futtaim Automotive has announced an all-new innovative digital platform that allows B2B dealers to purchase genuine spare parts, body parts, tyres and battery and lubricant products. The Trade Point portal provides a one-stop process that optimizes the ordering and purchase process while enabling ease, convenience and transparency as well as a single access point for all Al-Futtaim brands including Toyota, Lexus, Volvo, Honda, Dodge, RAM and Jeep. 

Encouraged by  the UAE’s goals of transformation to a smart city strategy and championing digitalisation, Al-Futtaim Automotive is also invested in offering a seamless digital journey to all our partners. 

Al-Futtaim Trade Point will make it easier for dealers to transact with Al-Futtaim Automotive in a safe environment. With the platform integrated alongside all Al-Futtaim internal infrastructure systems, an order placed on Trade Point is picked up within seconds allowing deliveries directly to B2B partners up to four times a day.  

Additional features of the platform include simplified payment methods, individual business sales analysis insights and live delivery tracking as well as detailed product information and accompanying images to ensure easy distinguishing.

In just two months, 13,500 orders have been fulfilled using Trade Point with 150,000 parts being purchased and sold while giving dealers access to over half a million unique part numbers.

The announcement came on the sidelines of the Al-Futtaim Automotive Dealer Conference, an annual event which celebrates upcoming innovations, sheds light on staff achievements at the events awards ceremony and highlights promising business performance. The top 12% of UAE dealers attended the event, comprising elite, platinum and gold dealers, some of which have been with Al-Futtaim Automotive brands for over two decades.

Speaking at the event, Paul Willis, President, Al-Futtaim Automotive said: “Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to expand and diversify our mobility offering, responding to not only our customers’ changing needs but those of our dealers too. With Trade Point, we are at the forefront of the increased government and industry focus on digitalisation and will address the increase in market demand for accessible mobility. With this innovation we aim to create sustainable growth, providing heightened transparency and consistency. Furthermore, as the market leader, our brands are most in-demand, therefore Al-Futtaim Automotive has an important role to play in ensuring customers don’t fall prey to counterfeiters with the potential for fake parts to endanger all road users. With this innovation, we are ensuring we are bringing further regulation to our industry.”

When asked about using the Al-Futtaim Trade Point platform, Usman Kunnath from Supreme Auto Parts said, ‘We benefit from its ease of access, and the fact that my team can autonomously create different user accounts.’

Prasanna Pinto, Dublin Auto Spare Parts also commented, ‘All of our 13 branches across the UAE use Trade Point on a daily basis. It’s good for us because it’s one system to access all Al-Futtaim brands.’

Thanks to its constantly growing portfolio, comprising some of the world’s most recognised and widely respected automotive brands, Al-Futtaim Automotive is a one-stop-shop that meets the holistic B2C and B2B needs of its customers. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group, which provides quality products and services that enrich people’s lives and aspirations each and every day.

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim Group 

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.