- Al-Futtaim Toyota sales surged by 12% in H1 2021 compared to H1 2020, driven by newly launched models like the Highlander, C-HR, and Corolla Cross
- Al-Futtaim Lexus market share maintained its encouraging and solid recovery from 2020, due to a strong Q2 that helped the brand increase market share by 3%
Dubai, UAE: Al-Futtaim Automotive marks a strong first half in 2021 with robust financial results, reassuring the continuous recovery of the UAE automotive industry after a turbulent year. Al-Futtaim Automotive brands Toyota and Lexus reported strong sales and market share results, fueled by key new model launches and shifts in customer demand which it reacted to quickly.
Andy Barratt, Managing Director Al-Futtaim Lexus and Al-Futtaim Toyota said: “After ending 2020 on a high note, despite global challenges imposed by the Covid-19 pandemic, we are delighted to not only sustain that success but exceed it with a staggering H1 performance. Our success was driven by exciting and much-awaited new launches and unrivalled quality of our products and customer service. These substantial results demonstrate the success of Al-Futtaim Automotive’s vigorous strategy of remaining laser-focused on customer satisfaction and offering fanstastic reliable models at all times.”
Barratt added: “We are committed to maintaining this success in the rest of the year and beyond, especially with our newly launched showrooms in Al Ain and Ajman. These showrooms are a testimony to Al-Futtaim’s entrepreneurship and represents its dynamic business model that aims to drive success and ensure sustainable growth that helps the automotive industry and the country’s economy in general.”
Al-Futtaim Toyota sales in the first six months of the year increased by a remarkable 12% compared to the same period last year, driven by exciting new launches, including the Highlander, C-HR, and Corolla Cross. The brand’s momentum was also sustained by 2021’s most highly anticipated launch of the all-new Land Cruiser 300; which increased the model’s market share. The model hit over 1,000 sales in first week alone.
Commercial models like Hiace and Hilux experienced an increase in market share as well, by 8% and 7% respectively compared to 2020’s H1. In addition, models like Corolla, Yaris Sedan, and Supra had their share of success with increased market share by 6%, 3% and 37% respectively compared to 2020.
Al-Futtaim Lexus sustained its good performance in H1 2021, with a slight increase in market share compared to 2020. This year’s Q2 marked the strongest period for the brand as market share increased by more than 3% compared to 2020, and inched up 5.7% from Q1 2021.
Models like the Lexus LX continued to dominate and lead the Large SUV segment with more than 54% market share, highlighting the market’s continued confidence in the SUVs unparalled luxury. Al-Futtaim Lexus recently launched the IS which had a notabale positive impact to the brand’s performance in H1, increasing its market share to 15.8%. Other models that also contributed to the success of Lexus marketshare in H1’2021 comes from RX , RX hybrid , Flagship Lexus LS and Lexus LC.
About Al-Futtaim Toyota:
Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota is exclusively distributed in the UAE by the Al-Futtaim Automotive Division, part of Al-Futtaim Group, for over 6 decades, and has been leading the sustainable mobility movement since 2008. In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Toyota introduced Camry Electric Hybrid Vehicle (HEV) in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.
In 2016, Prius, the world’s most popular HEV for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program, the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like. 2019 witnessed the launch of the first Hybrid SUV in the UAE from Al Futtaim Toyota, the RAV4 Hybrid, and the first Corolla Hybrid Electric ever which joined the UAE’s Hybrid Nation to set new benchmarks for clean motoring.
While the Yaris Hatchback monopolizes the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry and Avalon. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner, Rush and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza. The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front-engine rear-wheel-drive Toyota 86.
In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story.
Continuing its history of providing quality products that meet the demands of the market, the Al-Futtaim company also introduced the luxury people mover – the new 2020 Granvia in the UAE. With the launch of the latest Granvia, Al-Futtaim Toyota is committed to taking charge of the growing demand for high-end shuttles.
Changing the rules of the compact-SUV game in one bold stroke, in May 2020 the all-new C-HR arrived in the UAE. The daringly innovative Compact-SUV combines adventurous design with a responsive drive and class-leading eco-friendly technology to bring the future of the Compact-SUV to customers.
About Al-Futtaim Automotive:
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.