Al-Futtaim Malls Announces Premium Outlet Offering Providing New Value Shopping Experience


Set to open in Q1 2022 new Outlet Wing provides direct access to Dubai Festival City Mall

Dubai, UAE: In line with its promise to enrich the lives of its customers, Al-Futtaim Malls has announced it will be launching a fresh, new retail experience for residents and visitors to the UAE. Combining the atmosphere and quality that has become synonymous with Al-Futtaim Malls, with the innovation, inclusivity and convenience of an outlet mall, the premium retail outlet wing at Dubai Festival City Mall is set to open in Q1 2022, offering the world’s most prominent brands a high-quality environment closer to their customers. 

Strategically located in the heart of Dubai and conveniently close to Sharjah and the Northern Emirates, with an estimated population of 3.72 million, the new Premium Outlet will be ideally positioned to attract the 500,000 households in the primary and secondary trade areas. The space will offer seamless connectivity on the south-end of Dubai Festival City Mall, near flagship IKEA store and the InterContinental and Crowne Plaza hotels in Dubai Festival City as well as access to over 1,000 direct parking bays. It will feature distinct retail concepts for luxury and aspirational brands with 35 stores spread over 10,200 sqm of gross leasable area and offer VIP services such as personal styling and home delivery as well as an omnichannel ecommerce solutions and warehouse space for last mile delivery. 

A key goal of the new proposition is to provide value to shoppers who will be able to purchase premium brands at discounts of over 40%, while also delivering a social, experiential shopping experience. Customers at the mall will also be able to avail offers and rewards through Al-Futtaim Malls’ Festival Rewards app across the outlet. A recent survey commissioned by Al-Futtaim Malls revealed that 47% of UAE residents are looking for value for money more than before the pandemic and 48% are looking for more offers and deals than before.

Timothy Earnest, Group Director Al-Futtaim Malls had this to say: “Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to grow and expand; responding to the changing demands of our customers and this is a direct response to what our customers have told us they want. Through our inherent customer-centric approach we are committed to continuously diversifying our offering to be able to deliver on our commitment. Some of the world’s most admired and innovative brands from across the globe trust Al-Futtaim with their reputation and commercial success and we aim to continue this with the launch of the new premium retail outlet wing. With this new venture, we are confident that we are bringing to market a fresh new experience to delight shoppers across the region.”

Home to some of the biggest events, rewards and giveaways, Al-Futtaim Malls constantly brings the best in retail to its broad range of shoppers and consist of Dubai Festival City Mall and Festival Plaza Mall in the UAE. It is part of the Al-Futtaim Group, one of the most diversified and progressive, privately held regional businesses.

Al-Futtaim Malls has partnered with The Outlet Resource Group (TORG) to create and deploy it’s outlet strategy, evaluating sites and representing Al-Futtaim Malls in the outlet industry.

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. 

About Dubai Festival City Mall:

Dubai Festival City Mall is one of the major shopping destinations in Dubai. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Coach, Kate Spade and activewear brands like Nike and Adidas.

The dining destination offers iconic waterfront Dining on Festival Bay, 50 restaurants and cafés, the largest Food Court in Dubai and renowned F&B concepts like Cheesecake Factory, Eataly, Sugar Factory, Tortilla, and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, world first BounceX trampoline park and the record-breaking waterfront attraction IMAGINE. 

About TORG:

The Outlet Resource Group (TORG) is the only global alliance of experts that delivers a comprehensive approach to outlets. Using an integrated approach and with offices in North America and Europe and an affiliate in Australia, 

TORG works with owners and developers around the world to strategically position outlet center and mixed use developments, maximize performance of existing centers, develop new retail destinations, and provide professional guidance on outlet brand expansion.