Al-Futtaim Toyota Opens Largest Full-Service Customer Experience Hub in Dubai


The most connected Toyota showroom in Dubai, the state-of-the-art facility combines physical and digital elements to create an exceptional customer experience

Using advanced technologies, the facility’s 35,877m2 service center is capable of turning around up to 60 units per day

Dubai, UAE: In line with its customer-centric approach and commitment to enriching the lives of customers every day, Al-Futtaim Toyota has launched a state-of-the-art new dealership on Sheikh Zayed Road. Boasting advanced technologies and future-proof solutions, the new facility represents Al-Futtaim’s vision on the future of automotive retail, built around the highest customer expectations.

Al-Futtaim have employed a new way of creating a showroom using the latest technologies and cutting-edge design to create a seamless omnichannel experience for the customer,  enabling them to start their digital journey online with, where they can browse models, make their selection and even book or order cars online. They can then carry their digital journey with them from the home or office to the showroom for a hybrid digital and physical experience with their chosen Toyota vehicle.

The largest full-service Toyota showroom and service centre to date, this new facility embodies the pinnacle of Al-Futtaim Automotive’s customer-centric service offering in the UAE, and the latest milestone in a 60-year partnership between Al-Futtaim and Toyota.

Commenting on the opening, Vincent Wijnen, Senior Managing Director at Al-Futtaim Automotive said: “This new Toyota dealership is our finest to date, and demonstrates our business strategy of bringing high-quality vehicles and exceptional service standards to our customers. This future-focused facility will ensure a smooth and pain-free customer journey, reflecting Al-Futtaim’s customer-centric approach that has established us as a leader in the region’s automotive sector. We are excited to welcome our customers to our newest dealership.” 

The new showroom is the most connected Toyota facility in Dubai in both the physical and digital sense. Physically, its strategic location on Sheikh Zayed Road offers both the Abu Dhabi and Sharjah-bound lanes of Sheikh Zayed Road easy access to its main service road via the First Al Khail bypass and its prominent position within Al Quoz 3.

Digitally, the showroom employs the ‘6 Steps to Buy’ approach to offer a full omnichannel experience to customers, who can browse models, make their selection and even book or order cars online. By creating an account on, a customer’s preferences are saved, and they can carry their journey online anywhere from home to office to showroom, whether via PC, laptop or mobile, in a truly seamless customer journey.

Once the customer visits the showroom, the experience is enhanced by digital specification stands for each model, as well as professional configuration rooms for customers who wish to consider a potential purchase in more detail. Once their choices are made, customers will be guided to our booth-style discussion areas with digital screens mirroring our tablets to create trust through transparency

The 2,004m2 showroom space features a layout that facilitates smooth and streamlined integration between aftersales, lounge and showroom, allowing for high volume intake, quick service turnaround and effortless delivery. 

Using the latest equipment and technologies, the facility’s 35,877m2 service centre is capable of turning around up to 60 units per day to ensure that services are always available to customers when needed. Toyota owners getting their vehicle serviced will be welcomed into an airconditioned receiving area by a service professional before being escorted to a private service desk to discuss their requirements. They’ll then be able to watch their car being serviced from the comfort of the viewing gallery, which boasts a five-star waiting area with access to free Wi-Fi and refreshments, and a Kid’s Zone to keep youngsters entertained.

Al-Futtaim’s newest facility reflects the group’s comittement to the introduction of service offerings and solutions that fulfil local and regional market demand. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group, which provides quality products and services that enrich people’s lives and aspirations each and every day.

About Al-Futtaim Toyota

Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008. 

With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.

Toyota’s line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry. 

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020. 

In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.