- Toyota saw market share increase of 4% with a strong performance in passenger cars.
- The legendary Supra recorded an increase of 27% in segment share from the same period last year
- Mid-size SUV segment drives brand performance with increased sales and 3% market share uplift versus Q3 2019
- Toyota’s SUV models including the Highlander and C-HR continue to expand their reach with 4% increase in sales month on month
Dubai, UAE: After quickly adapting to a market in Q2 that was riddled with curfews, lockdowns and travel restrictions, Al-Futtaim Toyota’s third quarter performance tells a story of recovery, stability and even market share growth.
Thanks to a sturdy line-up of dependable segment leaders and thrilling new models joining the portfolio, Al-Futtaim Toyota continued gaining market share in Q3, ending September 2020 with 36% compared to 32.0% the year before.
One of the main drivers of this growth has been the impactful entry of new and exciting models such as the all-new Toyota C-HR, which has changed the rules of the compact SUV game in one bold stroke. This ultra-stylish vehicle which combines daring design with a responsive drive and class-leading eco-friendly technology, contributed to strong sales in the last three months.
Another new entry that has expanded Toyota’s leadership in the SUV segment is the Highlander, which proves that large vehicles can also be eco-friendly. Al-Futtaim Toyota brought a new level of efficiency and technology to the UAE’s SUV market with the launch of its biggest Hybrid-Electric Vehicle (HEV) to date. Available exclusively with an HEV powertrain, the all-new Toyota Highlander took its place at the pinnacle of Toyota’s electrified SUV line-up. With a commitment to green motoring in the UAE, Al-Futtaim Toyota offers no less than five hybridelectric models today. This broadening of the line-up contributed to Toyota hybrid sales increasing by 8% year-on-year.
Al-Futtaim Toyota also shook up the lifestyle pick-up segment with its latest launch – the introduction the all-new eighth-generation Toyota Hilux Adventure. This marks the first time that the Hilux was made available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector – and is now available for sale to expats.
Aside from its product offering, Al-Futtaim Toyota also introduced new and innovative ownership solutions such as retail and commercial leasing, which provides customers with tailor-fit packages that meet both their mobility as well as their financial needs.
“Despite a challenging year and slowing car sales in the region, Toyota sales increased on the back of the introduction of innovative and much-anticipated enthusiast products. The increase in sales is a result of our continued commitment to our customers and timely responses to the market needs. We are confident that the new additions to our line-up will play a bigger role in 2021 along with further new launches. With another three months to go of the year, we are not slowing down, and we can promise our customers that we have more excitement to come for the rest of 2020,” said Saud Abbasi, Managing Director of Al-Futtaim Toyota.
About Al-Futtaim Toyota:
Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota is exclusively distributed in the UAE by the Al-Futtaim Automotive Division, part of Al-Futtaim Group, for over 6 decades, and has been leading the sustainable mobility movement since 2008. In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Toyota introduced Camry Electric Hybrid Vehicle (HEV) in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.
In 2016, Prius, the world’s most popular HEV for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program, the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like. 2019 witnessed the launch of the first Hybrid SUV in the UAE from Al Futtaim Toyota, the RAV4 Hybrid, and the first Corolla Hybrid Electric ever which joined the UAE’s Hybrid Nation to set new benchmarks for clean motoring.
While the Yaris Hatchback monopolizes the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry and Avalon. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner, Rush and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza. The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front-engine rear-wheel-drive Toyota 86.
In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story.
Continuing its history of providing quality products that meet the demands of the market, the Al-Futtaim company also introduced the luxury people mover – the new 2020 Granvia in the UAE. With the launch of the latest Granvia, Al-Futtaim Toyota is committed to taking charge of the growing demand for high-end shuttles.
Changing the rules of the compact-SUV game in one bold stroke, in May 2020 the all-new C-HR arrived in the UAE. The daringly innovative Compact-SUV combines adventurous design with a responsive drive and class-leading eco-friendly technology to bring the future of the Compact-SUV to customers.
About Al-Futtaim Automotive:
Al-Futtaim Automotive, one of the main four operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.