Al-Futtaim Toyota Reveals New Raize, Redefining the Compact SUV Segment


Brand-new vehicle pairs the powerful style of an SUV with the form factor of a small passenger car and comes equipped with a host of convenient features

The compact SUV combines a spacious interior and distinctive styling with a confidence-inspiring balance of maneuverability, safety, and stability for greater peace of mind

The vehicle comes with a choice of two engine options, including a 1.0-liter three-cylinder turbocharged engine with 97 hp or a 1.2-liter three-cylinder engine offering 87 hp

The new Raize features a class-leading luggage capacity of 369 liters and ample interior space, with numerous storage solutions providing greater practicality

Dubai, UAE: Marking the entry of an exceptionally practical vehicle that is set to redefine the compact SUV segment, Al-Futtaim Toyota has unveiled the brand-new Raize in the UAE. Pairing outstanding fuel efficiency and maneuverability with distinctive design and ample interior space, the new vehicle highlights Toyota’s focus on catering to the needs of the brand’s most discerning customers and comes equipped with a host of convenient features. 

The new Raize measures around four meters in length, making it ideal for customers who wish to enjoy the additional luggage space and safety associated with an SUV, while also bringing the benefits of a vehicle that is compact and easy to drive. Equally suited to weekend leisure trips and everyday use, the Raize was developed to be active, practical, and compact and provides world-class mobility for customers in every scenario. All aspects of the vehicle, including its platform and powertrain unit, have been newly developed to deliver performance, comfort, safety, and peace of mind. 

Andy Barratt, Managing Director of Al-Futtaim Toyota commented: “With the new Toyota Raize, the vision was to differentiate the vehicle from every other SUV on the market by combining an amazingly spacious interior and distinctive styling with a confidence-inspiring balance of maneuverability, safety, and stability. Raize’s new platform ensures world-class handling, stability, and ride comfort together with a host of carefully considered features to meet the needs of our discerning customers in the UAE. This vehicle opens a totally new genre in the compact SUV market, and we are confident that our customers will enjoy time spent within its surprisingly spacious cabin, whether they are traveling on their daily commute or a weekend adventure. The new Raize reflects our commitment to developing diverse mobility solutions and offers the space, practicality, and comfort demanded by today’s active lifestyle.”

The brand-new Raize ‎is available with a choice of two engine options. The 1-liter three-cylinder turbocharged engine provides smooth and responsive acceleration and produces 97 hp and 140 nm of torque, while the 1.2-liter three-cylinder engine option delivers an optimal balance of power and fuel economy and produces 87 hp and 113 nm of torque. Both engines come paired with Continuously Variable Transmission (CVT), which simulates a seven-speed sequential shift transmission to deliver powerful, smooth acceleration from start-off and at low speeds, and quiet and efficient transmission at higher speeds. A newly developed lightweight, highly rigid body and suspension contribute to outstanding handling, stability, and ride comfort. The vehicle also boasts excellent maneuverability, with a 4.9-meter turning radius. 

The new Toyota Raize stands out in the segment with a bold, distinctive design that combines the powerful style of an SUV with the form factor of a small passenger car. The vehicle’s front end features a robust and smart look, with angular bumper corners and a trapezoid lower grille, creating a powerful, wide appearance. Muscular wheel arches contribute to the vehicle’s assertive stance, while the use of sleek LED headlights and sequential turn lights reflect the advanced technologies within. From the side, the cabin casts a solid SUV silhouette with a low profile that gives the vehicle a sporty, agile appearance. The striking rear is framed by angular bumper corners that mirror the vehicle’s front to create a wide and planted stance. 

The new Raize’s interior offers comfort and convenience, with high-quality details like plating and red accents, creating a sense of playfulness. The instrument panel has been designed to ensure an outstanding field of view from the driver’s seat. The operational elements face the driver’s side, while the gear lever has been positioned for easy operation to create a functional driving space that allows the driver to concentrate fully on the road. Steering wheel switches are also optimally positioned to give the driver intuitive control over multimedia and vehicle functions, and an illuminated center console makes it easier to locate items placed in the tray. The seats feature long and wide seat cushions with wide seatbacks and supportive side bolsters for optimal comfort. 

The vehicle’s spacious cabin hosts a range of practical features, including an 8-inch multimedia screen that comes integrated with Apple CarPlay® &Android Auto, a USB port on the head unit that allows passengers to connect external media devices, a four-speaker sound system, a powerful air conditioning system, and 60/40 split and foldable rear seats. Meanwhile, parents benefit from the added peace of mind provided by Toyota’s ISOFIX safety system, which attaches baby seats securely using specially designed tethers. 

The brand-new Raize’s compact body contains a spacious luggage compartment with a wide opening and dimensions of 1,000 mm in width, 865 mm in height, and 755mm in length. It features a movable deck board that can be adjusted to provide numerous convenient storage solutions for a wide variety of customer needs. When the deck board is in its low position, the vehicle boasts a class-leading luggage capacity of 369 liters. 

As with any other Toyota model, safety remains a top priority for the new Raize, which comes with a comprehensive array of safety features, including dual front SRS airbags, Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Hill-start Assist Control (HAC), Rear fog lamps, and Tire Pressure Monitoring System (TPMS), among many others. 

A choice of seven exciting exterior hues adds to the new Raize’s striking visual appeal, including Turquoise MM, White Pearl SE, Red, Gray ME, Black, Silver, and Yellow SE. Further personalization is made possible with the addition of several bi-tone variants – Gloss Black can be combined with Turquoise MM, White Pearl SE, Red, Gray ME, or Yellow SE. The vehicle’s interior features an equally stylish color scheme that pairs black upholstery with red piping. The new Toyota Raize also comes with a choice of 16-inch or 17-inch alloy wheels in two intricate designs, with the 17-inch version featuring a special machine-finished black color for an advanced look. 

About Al-Futtaim Toyota:

Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008. 

With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.

Toyota’s line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry. 

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020. 

In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. 

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.