Al-Futtaim Trading Enterprises Showcases The RAM 1500 Limited A Perfect Balance Between Fuel Efficiency and Powerful Performance

2022 Ram 1500 Limited
  • The Ram 1500 Limited, features an eTorque system delivering improved fuel efficiency
  • The full-sized truck is the no-compromise benchmark for durability, technology, efficiency, performance and convenience with features never before offered in a pickup
  • Ram 1500 Limited delivers significant gains in fuel efficiency with eTorque mild hybrid system on the legendary 5.7-liter HEMI® V-8 engine – widest use of mild hybrid technology in the segment

Dubai, UAE: Drivers looking to counter worldwide rising fuel prices, can look no further with the Ram 1500 Limited complete with eTorque technology, with the goal of improving performance, fuel economy, payload, towing capabilities and drivability. The result is a no-compromise full-size truck with durability, technology and efficiency with excellent fuel economy. Other changes include upgraded TorqueFlite eight-speed automatic transmissions, strategic weight reductions and innovations, such as quickly heating lubricants to reduce viscosity-related efficiency losses.

The addition of the eTorque mild hybrid system is one of several changes made to the powertrains for the Ram 1500. The system replaces the traditional alternator on the engine with a belt-driven motor generator unit that performs several functions. The motor generator unit works with a 48-volt battery pack to enable quick and seamless start/stop function, short-duration torque addition to the engine crankshaft in certain driving situations and brake energy regeneration, which improves responsiveness and efficiency.

With the engine running, eTorque’s motor generator unit feeds 48-volt current to a 430-watt-hour lithium-ion Nickel Manganese Cobalt (NMC)-Graphite battery. The small-suitcase-sized, air-cooled battery pack mounts to the rear wall inside the Ram 1500’s cabin. In addition to spinning the engine for restarts, the eTorque unit also recaptures energy during deceleration and braking to feed charge to the battery pack.

Oscar Rivoli, Managing Director at Trading Enterprises, said, “At Al-Futtaim Trading Enterprises we are committed to diversify our offering, responding to the changing needs of our customers as part of Al-Futtaim’s entrepreneurship and relentless customer focus mandate. From Q1 2022, we have seen global increases in fuel prices due to tightened supplies. For customers looking to combat these ongoing rises with a fuel-efficient vehicle that does not compromise on power and performance the Ram 1500 Limited is the ideal option.”

To further enhance fuel efficiency, the Ram 1500 Limited also includes next generation, air suspension which improves the ride, and gives greater off-road capability, load-leveling and entry/exit convenience.

Finally, the weight reductions allow for more convenience, comfort and entertainment features but also innovative fuel-saving technology, such as thermal management, eTorque and active aerodynamics. 

Al-Futtaim Trading Enterprises customers will enjoy a range of benefits on Ram 1500 Limited purchases such as a 5-year warranty, 5-year roadside assistance, first-year registration and a 5-year free service package. The Ram 1500 Limited is available to purchase with immediate delivery across the UAE; prices start from AED 269,900. 

About Ram Truck Brand

The Ram brand has achieved significant success since becoming a stand-alone brand in 2009, winning numerous prestigious awards along the way. Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.

About Al-Futtaim Trading Enterprises – CDJR 

Established in 1971, Al-Futtaim Trading Enterprises is the official dealers of Chrysler, Dodge, RAM vehicles in the UAE and Jeep in Dubai and the Northern Emirates.

Trading Enterprises provides dedicated support throughout the UAE with state-of-the-art sales and after-sales facilities available across 12 locations in the UAE. The company offers world-class service and expertise through an engaged team of manufacturer-trained technicians and sales staff. 

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim Group 

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.