Al-Futtaim’s Trading Enterprises Honda launches initiative to offer complimentary safety inspection to delivery riders this August

  • Honda to offer delivery riders, not limited to the Honda brand, a free safety check in Dubai and Abu Dhabi
  • Riders will also receive a complimentary pre-packed meal while they wait for their motorcycle safety check to be completed

Dubai, UAE: Al-Futtaim’s Trading Enterprises, the official distributor of Honda in the UAE, announced today an initiative to support delivery riders across Dubai and Abu Dhabi during the month of August. 

Honda will be providing delivery riders who visit their Umm Ramool, Dubai and Umm Al Nar, Abu Dhabi service centers, free safety checks including but not limited to, checking and adjusting oil and fluid levels, lubrication of chain, brakes and clutch adjustment, switches and lighting function with bulb replacements where necessary to ensure their motorcycles are running as efficiently and safely as possible.

From 14th – 19th August in Dubai and 21st – 26th August in Abu Dhabi, delivery riders who ride any brand of commercial motorcycle can have their bike inspected by experienced Honda factory trained technicians while receiving a complimentary pre-packed meal as they wait. Each appointment will be completed in less than 30 minutes to ensure minimal disruption to their schedules.

Rhett Maxwell, Honda UAE’s General Manager at Al-Futtaim’s Trading Enterprises, said, “We feel privileged to support the local community of riders in the UAE. We are lucky to live in cities that offer wonderful convenience across the UAE but must always remember the dedicated riders who are braving the busy roads everyday to ensure we get our deliveries.  Honda’s complimentary safety checks and meal are a small gesture from us to let riders know we recognise their hard work and diligence.”

Maxwell added, “At Honda, we are proud to embody Al-Futtaim’s brand values of being a force for good with this activation and look forward to supporting delivery riders across Abu Dhabi and Dubai.”

To avail their complimentary safety inspection, riders need only bring their Emirates ID with them from 14th – 19th August in Umm Ramool, Dubai, and 20th – 26th August in Honda Umm Al Nar, Abu Dhabi to receive an on-the-spot appointment.

About Trading Enterprises Honda:

Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor for Honda vehicles, motorcycles, marine engines, power products and parts. Recognised as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after sales facilities, and retail Parts counters located across the UAE.

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers every day.