Al-Futtaim’s Trading Enterprises Honda reports successful H1 sales

  • Honda reported promising first half sales in the UAE in the first six months of 2021
  • Al-Futtaim’s Trading Enterprises Honda reveals an increase in sales across vehicle, marine engine and power products compared with same period in 2020 and 2019

Dubai, UAE: Al-Futtaim’s Trading Enterprises, the official distributor of Honda in the UAE, announced today an encouraging 75% increase in new Honda car sales in H1 compared with the same period in 2020, and on par with H1 2019.

Bestselling vehicles were the powerful, elegant, and true classic, Honda Civic followed by Honda’s compact SUV, the HR-V, staking a perfect balance of technology, versatility, and sporty style. 

Motorcycle sales continue to increase year on year up over a third from the same period in 2020 and 2019, with top selling models being the Honda Unicorn and iconic CRF. With a sporty yet elegant look, the Honda Unicorn is equipped with a strong 160cc four-stroke engine that is air cooled for optimum performance, smart digital LCD meter console and in the saddle a 240mm disc brake on the front for smoother, more controlled braking. Needing no introduction, the CRF continues to be the popular choice for adrenaline junkies on the motocross or supercross track. 

Furthermore, both Honda Marine Engines and Power Products saw a commendable increase in sales, with Power products sales increasing by a third and Marine Engine sales up a staggering 100% from 2020 and 110% versus 2019. Top selling Marine Engine BF150 is a clear showcase for Honda’s reputation as an innovator in motor technology complementing a variety of marine engines ensuring increased torque, efficiency, and reliability. 

In the Power Products category, the GX160H2 Generator was a firm favourite amongst consumers who purchased the product due to it offering lower noise levels, lower vibration, and lower emissions without sacrificing power output or performance.

Pre-owned car sales also saw a promising 90% increase from 2020, in line with the launch of the Honda Approved programme as well as increased customer demand for more affordable ways to own a Honda. Honda Approved gives aspiring customers the opportunity to purchase pre-owned Honda cars with the same brand guarantee and high-quality service pledge as a brand-new vehicle to offer complete peace of mind.

Rhett Maxwell, Honda UAE’s General Manager at Al-Futtaim’s Trading Enterprises, said, “It is extremely promising to see a 77% increase in Honda vehicle sales, showing a clear road to recovery in the first half of 2021. The industry has been through a turbulent time and our measure for success after 2020 was to be on par with 2019 which we’ve not only achieved but exceeded in almost all sectors. The increase in cars sales, both new and pre-owned reflects a return of business confidence across the UAE. The continued popularity across all sectors, most notably the doubling of Marine Engines sales since 2019 and 32% increase in sales of Motorcycles compared with the same period last year, lets us know that consumers are purchasing from Honda due to our commitment to offering the best in style, safety and value for money.”

Maxwell added, “Al-Futtaim’s inherent customer-centric approach and persistent pursuit of perfection allows us to always serve customers to the highest standard possible. The continued success of Honda shows that customers value the first-class experience we provide, quality products and competitive prices. We are looking forward to continuing this trend for the remainder of 2021 and beyond”

About Trading Enterprises Honda:

Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor for Honda vehicles, motorcycles, marine engines, power products and parts. Recognised as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after sales facilities, and retail Parts counters located across the UAE.

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers every day.