Al-Futtaim’s Trading Enterprises launches customized Honda Odyssey Touring to accommodate wheelchair users


In conjunction with Al-Futtaim Auto Centers Special Vehicle Division (SVD) the 20MY Odyssey Touring will allow people of determination to experience the premium Odyssey experience 

Dubai, UAE: Al-Futtaim’s Trading Enterprises, the exclusive distributor of Honda vehicles in the UAE, has launched a customized version of its popular family car, the Odyssey Touring, which has been fitted with a specially adapted and electronically operated seat, making access to the vehicle easier for infirm customers and those who require wheelchair access.

For ease of access, the Turny Orbit seat, including armrests and foot support, moves seamlessly to the outside of the Odyssey through the side electric sliding door, lowering itself to the required height for the passenger to comfortably embark. Once the passenger is safely strapped in, the seat can then be moved back inside the vehicle, before coming to its final resting place in the middle row, next to a full-sized Captain’s chair, whilst not encroaching in the leg space of the third row of seats. The entire process is made possible by means of a hand-held remote-control panel. The chair is fitted to the middle row of the Odyssey with further adaptations available for the front passenger seat and even for the driver’s seat.      

The Honda Odyssey has been a class-leading minivan for over 20 years and with a whole host of comfort and convenience features, its spacious, dynamic and versatile offerings make it an ideal car for modern families. It sets the standard for family vehicles by focusing on features and capabilities required by families with children. Its twin electric sliding doors make it perfectly accessible for those using the wheelchair lift. 

Rhett Maxwell, Honda UAE’s General Manager at Al-Futtaim’s Trading Enterprises, said, “The Honda Odyssey has always been recognized as class leading, versatile and practical people mover and we are proud to be taking this to the next level with this unique offering g. Al-Futtaim prides itself on its customer-centric approach and we are committed to finding new ways to get closer to our customers to be able to deliver on our brand promise of enriching every day. Our aim with this initiative is to make life easier for families to transport infirm and wheelchair bound relatives and thereby helping them to get out more whilst improving their quality of life.”

The vehicle has been customized in conjunction with Al-Futtaim Auto Centers Special Vehicle Division (SVD) and will be available to customers starting from AED 228,199.

A subsidiary of the Al-Futtaim Automotive Group, Trading Enterprises was established in 1970s in Dubai and is the sole authorised retailer for Honda and is staffed with a highly skilled and trained professional team to provide a complete car buying experience. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group which provides quality products and services that enrich people’s lives and aspirations every day. 

About Trading Enterprises Honda:

Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor for Honda vehicles, motorcycles, marine engines, power products and parts. Recognised as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after sales facilities, and retail Parts counters located across the UAE.

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers every day.