Al-Futtaim’s Trading Enterprises presents Jeep’s world of versatility, customisation and adventure at Auto Fest 2021

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  • A commanding presence of four Jeep SUVs led by special Gladiator Rubicon Launch Edition and Gladiator Sand Runner, the first-ever desert-rated vehicle Gladiator Sand Runner
  • Running until May 8th, the mall activation will celebrate 80 years of Jeep with two Anniversary editions of Jeep Wrangler in two- and four-door variants

Dubai, UAE: Al-Futtaim’s Trading Enterprises, the official distributor of Jeep vehicles in Dubai and Northern Emirates, is set to present Jeep’s exhilarating world of adventure and customisation at Auto Fest 2021 – UAE’s unique shopping mall automotive exhibition. Four exclusive Jeep SUVs will power the brand’s stand at Dubai Festival City Mall (DFCM) including a special Gladiator Rubicon Launch Edition, a Jeep’s first-ever desert-rated vehicle – the Gladiator Sand Runner – in addition to the 80th Anniversary editions of the iconic Wrangler in two-door and four-door variants. 

Staring from 25th April until 8th May 2021, the Jeep pop-up is set to be a visual spectacle for UAE’s adventurous motorists, especially those interested in modified and customised vehicles. A collaborative effort between Al-Futtaim’s Trading Enterprises and Stellantis, the global parent company of the Jeep brand, the focus of this year’s Jeep Auto Fest activation is the 2021 modified Jeep Gladiator that holds several exciting customisations from Mopar – a Stellantis-owned, leading parts and service division that specialises in authentic Jeep customisations.

For drivers who are looking for individuality, the Gladiator, the only trail-rated pick-up to ever exist, will be represented by the Gladiator Rubicon Launch Edition – a special model modified by Mopar for the Auto Fest pop up. It hosts unique accessories to further elevate the vehicle’s distinctive design, impeccable traction and clearance, and class-leading ride control. From the outside, the exclusive Gladiator Rubicon Launch Edition is enhanced with the UAE flag colours, a unique hood Decal-Sand Runner, front seats with increased bolsters and scoop performance hood. It is also equipped with FOX hydraulic jounce bumper, FOX 2.5” internal bypass shocks with remote reservoir both front and rear, in addition to unique attributes such as heavy-duty Dana 44 axles, removable roof and doors, and functional truck beds.

The first “Desert Rated” Jeep ever, Gladiator Sand Runner demonstrates the brand’s leadership in five distinct categories: ride control and stability, traction, ground clearance, maneuverability and desert prowess. Powered with the 3.6L Pentastar® V6 engine, the 2021 Gladiator Sand Runner provides 285hp and features dual overhead camshafts, high-flow intake and exhaust ports, Variable Valve Timing (VVT) and Electronic Throttle Control. 

Amir Shousha, General Manager – CDJR, at Al-Futtaim’s Trading Enterprises, said, “Jeep is an iconic brand that has been pioneering in SUV design, safety, comfort, and style. Having the Jeep Auto Fest activation during Ramadan also provides an opportunity for us to engage with our customers in a way that is as authentic and unique as the Jeep brand. We are excited to celebrate the completion of 80 years of Jeep, and welcome DFCM shoppers to the Jeep stand to explore our exclusive 2021 range of the eye-catching customised Mopar-modified Gladiator model and the exciting 80th Anniversary Wrangler editions.”

The 80th Anniversary edition of the 2021 Jeep Wrangler is a special edition created in celebration of 80 years since the establishment of the Jeep brand. Presented at Jeep stand at Auto Fest, the two-door and four-door Wrangler models are equipped with new features that will further elevate the commanding presence of the iconic SUV. These include 18-inch wheels, neutral grey metallic grille bezels, headlamp rings, fog lamp bezels and body-colour fender flares. Inside the cabin, the special edition Wrangler will feature black diamond embossed cloth seats with 80th Anniversary tag and light tungsten accent stitching as well as fourth generation Uconnect system with 8.4-inch touchscreen with Apple CarPlay and Android Auto.

UAE motoring enthusiasts can visit the Dubai Festival City Mall and head to the Jeep stand at Festival Square, to explore the limited-edition and exclusive 2021 Jeep line-up at the Dubai Auto Fest 2021. Visitors will also be able to avail the Ramadan offers Al-Futtaim’s Trading Enterprises has on the Jeep line up through the Holy Month. Running until the end of May, the exclusive offers on Jeep will give adventure seeking motorists, an opportunity to own their brand-new Jeep SUV for a monthly installment starting from AED 1,391 and a 20 percent down payment. Customers will also benefit from Trading Enterprises’ hire purchase facility of five years. This offer is coupled with a complimentary service package, up to five-year or 100,000 km warranty, five-year or 100,000 km roadside assistance, in addition to free registration for the first year.

About Trading Enterprises – CDJR:

Established in 1971, Trading Enterprises is the official dealers of Chrysler, Dodge, RAM vehicles in the UAE and Jeep® in Dubai and the Northern Emirates.

Today, Jeep’s rich heritage still guides a brand of rugged 4×4 vehicles that are mated with technology, refinement and capability that guides the brand to make vehicles that can go anywhere and do anything.  

Dodge has created a strong image as one of the most unique and innovative vehicle range in the world from the all-powerful Dodge Challenger Widebody Hellcat to the powerful family SUV Durango. 

RAM Trucks are engineered to deliver outstanding performance in the toughest conditions while offering customers luxury, efficiency, capability and innovation. 

With its engineering heritage, expressive design and exacting agility, the Chrysler range is one of the most refined and sophisticated automotive brands available in the market. 

Trading Enterprises provides dedicated support throughout the UAE with state-of-the-art sales and after-sales facilities available across 12 locations. The company offers world-class service and expertise through an engaged team of manufacturer-trained technicians and sales staff.

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.

About Jeep Brand:

Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep lineup, is filled with benefits and exclusive perks to deliver Jeep owners the utmost care and dedicated 24/7 support.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline and diesel powertrain options. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.