Al-Futtaim’s Trading Enterprises presents the new 2021 Dodge Durango at Auto Fest


Held at Dubai Festival City Mall, Auto Fest 2021 will host Dodge’s 2021 line up comprising refreshed Durango, athletic Charger and powerful Challenger

Dubai, UAE: Al-Futtaim’s Trading Enterprises, the exclusive distributor of Dodge vehicles in the UAE, is set to present the new 2021 Dodge Durango at the annual automotive exhibition pop up – Auto Fest 2021. Starting from Sunday 28 March 2021, UAE motorists and mallgoers will get the opportunity to visit the Dodge stand at the Dubai Festival City mall and explore the brand’s latest model range during their shopping journey. Making its public debut in the UAE, the refreshed 2021 Dodge Durango will take centre stage at the Dodge stand – located in the mall’s Festival Square, alongside the brand’s popular muscle cars – 2021 Charger and 2021 Challenge models. 

Boasting new exterior and significant interior updates, the redesigned 2021 Dodge Durango raise the bar this year and confirms its position as the ultimate “no-compromise” SUV. Known as the Dodge Charger of the three-row SUV segment, the 2021 Durango features new exterior styling, a new driver-centric cockpit, and more performance than ever. Available on display at Auto Fest, the Dodge Durango R/T offers a 5.7-litre 360hp HEMI V8 engine performance, menacing looks and best-in-class towing.

In addition to the 2021 Durango line-up of R/T, GT and SXT, the one-week Dodge pop up stand at Auto Fest will also host an exciting line up of Dodge muscle cars including the Charger and the Challenger – the latter making a bold presence with the Challenger R/T 50th Anniversary model and the Challenger R/T – both powered with a 375-horsepower 5.7-litre HEMI® V8 engine.

Oscar Rivoli, Managing Director of Trading Enterprises, part of Al-Futtaim Automotive, said, “We are excited to inaugurate this year’s Auto Fest with the Dodge pop up stand, giving us an ideal platform to present the refreshed 2021 Dodge Durango to our customers in the UAE. Offering a new aggressive exterior and a significant interior upgrade, the 2021 Durango is a perfect SUV for drivers who value high performance, premium luxury and iconic legacy.” Rivoli added, “Auto Fest has become a popular event on the annual calendar of activities at Dubai Festival City Mall, and we look forward to welcoming UAE consumers and mallgoers at the Dodge stand to explore the latest 2021 line up of Dodge muscle cars.”

Featuring new front fascia with LED headlamps and LED daytime running lamp (DRL) signatures, the 2021 Dodge Durango offers an upgraded interior with a performance-inspired, new driver-oriented cockpit, including a new instrument panel, five-times-faster Uconnect 5 with the largest-in-class 10.1-inch touchscreen.

Offering a combination of heritage appointments and enhanced performance with wider wheels and tyres, the 2021 Dodge Challenger model range boasts a variety of exterior stripe designs. From the inside, the RT models of 2021 Challenger, on display at Auto Fest, boast a new memory feature for driver seat, steering column, side mirrors and radio presets.  More than 70 safety and security features are also available across the entire 2021 Challenger range, including forward collision warning, adaptive cruise control, blind-spot monitoring and rear cross path detection.

Housing the award winning 3.6L Pentastar V6 engine under the bonnet, both the 2021 Dodge Charger GT and SXT will be on display during the Dodge week at Auto. The 2021 Charger GT models offer standard performance suspension, Bilstein shock absorbers, enhanced steering, performance bolstered seats and 20-inch Satin Carbon and Black Noise wheel options.  

Apple CarPlay and Android Auto are standard across the 2021 Dodge Charger lineup. More than 80 available safety and security features, including Full-speed Forward Collision Warning–Plus, Adaptive Cruise Control–Plus with Full Stop and Lane Departure Warning with Lane Keep Assist are offered across the 2021 Charger range. 

Held until 3 April 2021, the inaugural week of the Auto Fest mall auto exhibition is being dedicated to the Dodge brand. Welcoming visitors during the working hours of the Dubai Festival City mall, the Dodge stand will be located at the mall’s Festival Square and host the latest 2021 model range of the brand’s muscle cars and SUVs.

About Trading Enterprises – CDJR:

Established in 1971, Trading Enterprises is the official dealers of Chrysler, Dodge, RAM vehicles in the UAE and Jeep® in Dubai and the Northern Emirates.

Dodge has created a strong image as one of the most unique and innovative vehicle range in the world from the all-powerful Dodge Challenger Widebody Hellcat to the powerful family SUV Durango. 

Today, Jeep’s rich heritage still guides a brand of rugged 4×4 vehicles that are mated with technology, refinement and capability that guides the brand to make vehicles that can go anywhere and do anything.  

RAM Trucks are engineered to deliver outstanding performance in the toughest conditions while offering customers luxury, efficiency, capability and innovation. 

With its engineering heritage, expressive design and exacting agility, the Chrysler range is now one of the most refined and sophisticated automotive brands available in the market. 

Trading Enterprises provides dedicated support throughout the UAE with state-of-the-art sales and after-sales facilities available across 12 locations in the UAE. The company offers world-class service and expertise through an engaged team of manufacturer-trained technicians and sales staff. For more information, please visit: 

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: 

About Dodge//SRT:

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivalled performance in each of the segments where they compete.

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the line-up. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire line-up.

In 2020, Dodge was named the “#1 Brand in Initial Quality,” making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.