Al Masaood Automobiles brings Nissan brand closer to Abu Dhabi Community with new pop-up showroom on Hudayriyat Island


Operating under extended business hours, new facility features latest Nissan models 

Abu Dhabi: Al Masaood Automobiles, an icon of the UAE’s automotive market and the authorised distributor of Nissan in Abu Dhabi, Al Ain and the Western Region, has announced the opening of its Nissan pop-up showroom on Hudayriyat Island in Abu Dhabi.

The pop-up showroom, which features the latest Nissan models, was launched to provide customers with a unique and engaging experience. Measuring 8×10 metres, the newly inaugurated facility has a refreshing, modern style and feel, and includes a comfortable lounge to offer visitors a relaxed ambience. 

With digital screen set up across the showroom, customers can also reserve their new Nissan vehicle directly through the connected e-commerce platform. Adding to its convenient offerings is its extended business hours implemented to offer customers greater flexibility. The showroom is open seven days a week from 3 p.m. to 10 p.m. Furthermore, those looking to own a new Nissan unit can reserve their units and book their test drives at the new showroom. 

Bachir Gemayel, General Manager, Sales – Nissan, Al Masaood Automobiles, said: “The pop-up showroom is part of the expansion drive of Al Masaood Automobiles and Nissan Abu Dhabi to better connect with and reach more customers. This also reflects our strategic effort to bring the Nissan brand closer to the Abu Dhabi community, with Hudayriyat island being one of the most vibrant and popular locations in the capital. Furthermore, it is our response to the changing times and emerging customer trends that call for new, exciting and convenient retail formats. Every little detail of the showroom is meant to deliver a delightful customer experience, as we assist them in selecting the most suitable vehicle for their needs.” 

Located off the southwest coast of Abu Dhabi, Hudayriyat Island is known for its cultural and ecological attractions, as well as prime residential and commercial spaces and leisure facilities. With its launch, the new Nissan pop-up showroom is now closer to thousands of Hudayriyat Island’s daily visitors.

About Al Masaood Automobiles:

Al Masaood Automobiles – authorized distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Western Region for over 36 years, brings to its customers a complete range of the most reliable 4×4, luxury, passenger and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet and government users. 

Al Masaood Automobiles’ extensive network coverage includes 8 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 6 Service Centres and 7 Spare Parts outlets. Recently the company inaugurated the state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers. 

Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-up with leading banks, offering to its customers easy finance solutions and facilitating purchase process with insurance, finance and accessories under one roof.