Al Masaood Automobiles innovates to respond to strong demand for last mile services, launches Renault Duster Cargo model

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  • First-of-its-kind SUV model now available across Renault showrooms in Abu Dhabi & Al Ain
  • Move comes amidst car dealerships’ changing proposition to address new market needs & improve product mix post-pandemic 

Abu Dhabi: As more shoppers continue to shift to e-commerce for all their needs, the growing demand for the fast delivery of their parcels is now changing the game in the world of business. Companies, especially small and medium enterprises (SMEs), are increasingly relying on last mile services to enhance the overall experience of their customers.

Globally, the last mile market is expected to experience an uptick to reach USD 53.4 billion by 2027[1], according to reportlinker.com, against the backdrop of strong e-commerce activities. The same upward trajectory is seen in the UAE market.[2]

Seeing the trend in last mile logistics, many car dealerships have changed their proposition to suit current market needs and expand their product mix during the pandemic and in its aftermath. In Abu Dhabi, Al Masaood Automobiles, an icon of the UAE’s automotive market and the authorised distributor of Renault in Abu Dhabi, Al Ain and the Western region, has responded by launching its all-new customised 2022 Renault Duster Cargo SUV, the first-of-its-kind model for Renault.

Fredrick Vimal, General Manager, Sales-Renault, Al Masaood Automobiles, said: “The Renault Duster Cargo is our answer to the SME sector’s fast-rising requirement for the best last mile delivery solution. The last mile industry is expanding, and it will continue to grow with customers now turning to digital channels to purchase their essentials. We want to not only be part of this trend but also be a pioneer in terms of our offerings. In addition, the launch is in consonance with the UAE Government’s continuing efforts to support SMEs being the backbone of the country’s economy.”  

Now exclusively available across the company’s Renault showrooms in Abu Dhabi and Al Ain, the model was unveiled to boost and maximise the sales volume of the popular Duster PE 1.6L model. Boasting of four-cylinder engine automatic transmission and eco-mode and cruise control/speed limiter features, the innovative Duster Cargo is highly fuel efficient with a consumption rating of 15.9 kilometres (kms) per litre. The unit, which has a maximum boot capacity of 1,623L, also comes with Bluetooth connectivity and Electronic Stability Program, amongst other functionalities.

It is designed in a way that it can be utilised for both individual and company purposes, thus blurring the line between business and personal vehicles. This initiative is a unique joint project by Al Masaood Automobiles and Renault teams and the only auto transmission SUV B offered as LCV from the Renault Marque. Al Masaood Automobiles offers buyers a warranty period of three years or 100,000 kms, whichever comes first.

Backed by decades of global automotive experience, Al Masaood Automobiles has revamped Renault’s brand image across the Abu Dhabi and Al Ain markets by adopting a solid re-formulated and go-to-market strategy focused on locally based retail and fleet customers. Over the years, Al Masaood Automobiles has built a highly trusted reputation for its excellence in services and high rate of customer satisfaction.