Al Masaood Automobiles introduces new ‘Al Masaood Confidence’ programme to address evolving customer needs


Customers can drive away a brand-new car from AL Masaood Automobiles and enjoy a 15-day satisfaction guarantee together with a range of other exclusive benefits.

Abu Dhabi: Al Masaood Automobiles, the authorized distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Western Region, launched its special ‘Al Masaood Confidence’ programme. The programme is rolled out to boost trust and confidence by allowing customers to ask for a replacement of their new vehicles within 15 days from the date of purchase.   

Under the program, car buyers can enjoy a 15-day satisfaction guarantee when they buy a new car from Al Masaood Automobiles. In case they are not fully content with it during this period, customers can simply drive away with another car of their choice.

In addition, ‘Al Masaood Confidence’ offers customers the option to get up to seven years warranty on their purchased vehicle. The offering reflects the results of a survey conducted by the company showing that around 62 per cent of its customers plan to keep their newly bought cars for five years or more. The same survey results also revealed that 65 per cent of Al Masaood Automobiles’ customers choose to take its largely popular extended warranty options.

Irfan Tansel, CEO of Al Masaood Automobiles, said: “The ‘Al Masaood Confidence’ programme is our response to the ever-evolving personal needs of our target buyers. It reflects how we continue to prioritise their satisfaction and happiness. We will not stop from striving and innovating to provide them with a range of value-added options and solutions that best suit their needs. This is part of our unwavering commitment to deliver top-level experience to our customers and ensure a seamless and delightful journey with us.”

“The programme indicates that we are continuously stepping up our efforts to make our customers feel more confident with their newly purchased car models and brands. It falls within our efforts to foster stronger trust relations between our organisation and our customers, and give our clients peace of mind with every transaction,” Tansel added.  

Other benefits exclusively offered by Al Masaood Automobiles under the programme include roadside assistance services together with an exclusive employment payment protection plan as an added option. The employment protection plan is an innovative solution launched by the company to anticipate future customer requirements, most especially in post-pandemic times. Under this protection, the customers will get insurance coverage that will pay their monthly instalments up to four months in case they were made redundant by their employers. 

About Al Masaood Automobiles:

Al Masaood Automobiles – authorized distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Western Region for over 36 years, brings to its customers a complete range of the most reliable 4×4, luxury, passenger and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet and government users. 

Al Masaood Automobiles’ extensive network coverage includes 8 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 6 Service Centres and 7 Spare Parts outlets. Recently the company inaugurated the state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers. 

Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-up with leading banks, offering to its customers easy finance solutions and facilitating purchase process with insurance, finance and accessories under one roof.