Al Masaood Automobiles Partners with Hella Gutmann In Technical Vocational Training Program


With vocational training program, company ensures customer service excellence and satisfaction

Abu Dhabi: Al Masaood Automobiles, an icon of the UAE’s automotive market and the authorised distributor of Nissan, INFINITI & Renault in Abu Dhabi, Al Ain and the Western region, continues to make upskilling a top priority with its development of a vehicle diagnostic training program for its staff members in collaboration with Hella Gutmann, an industry-leading provider of diagnostic devices and parts manufacturer.

Al Masaood Automobiles’ technicians and in-house technical trainers recently underwent and completed the vocational training program at Hella Gutmann Academy, earning them a technical diagnostic certification that confirms their enhanced skills and knowledge. 

The professional certificates were awarded to 21 employees at Al Masaood Automobiles in a special ceremony attended by senior executives from both entities. With their latest training, the technicians are now better equipped to deliver advanced and high-quality vehicle services across the company’s facilities and workshops, and operate technologically advanced automotive diagnostic tools and equipment. This further reinforces the brand profile of Al Masaood Automobiles, as well as its highly trusted reputation for customer service excellence and satisfaction.

Mirsad Nezirevic, General Manager – Service said: “The program is designed in such a way that it will enable our technicians to perform at higher levels and achieve precise work results after finishing the training course. It is also built to make the participants flexible and adaptable to industry changes. The combined experience and knowledge obtained through this training will help our technical staff in ensuring that all required car repairs are conducted accurately from the first time, which in turn will have a positive impact on customer satisfaction.” 

“By choosing to partner with Hella Gutmann Academy, Al Masaood Automobiles is also strengthening its knowledge on vehicle diagnostic tools and equipment. This will allow us to tackle all challenges arising from new technologies and systems that are continuously being introduced to the local automotive industry. Ultimately, what we aim to demonstrate is that we are sparing no efforts to ensure that our facilities are manned by highly skilled automotive technicians and are equipped with advanced technologies,” Nezirevic added.   

The training complements the company’s commitment to enriched customer experience and automotive services par excellence. Backed by decades of global automotive experience, Al Masaood Automobiles sets its benchmark against the highest global standards of service.          

About Al Masaood Automobiles:

Al Masaood Automobiles – authorized distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Western Region for over 36 years, brings to its customers a complete range of the most reliable 4×4, luxury, passenger and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet and government users. Al Masaood Automobiles’ extensive network coverage includes 8 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 6 Service Centres and 7 Spare Parts outlets. Recently the company inaugurated the state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-up with leading banks, offering to its customers easy finance solutions and facilitating purchase process with insurance, finance and accessories under one roof.