Al Masaood Group, Abu Dhabi’s multi-sector business conglomerate, is present at this year’s edition of ‘Tawdheef x Zaheb’, the leading Emiratisation and Career Development event in the UAE. Held at Abu Dhabi National Exhibition Centre (ADNEC), from November 19 to 21, 2024, this participation is aimed at attracting promising Emirati talent to the company and contributing to their journey of career growth and progress.
Marking the Group’s fifth participation in this event, Al Masaood’s presence reflects its commitment and efforts to provide learning and career growth prospects for Emirati youth and professionals. The Group has constantly made efforts in aligning its strategies and goals with UAE’s Emiratisation agenda, in efforts to empower the nation’s youth and help them secure a prosperous future.
Bothaina Al Ali, Human Resources Director at Al Masaood, said: “Tawdheef is a highly valuable platform for us at Al Masaood to connect with the up and rising national cadres, and showcase the diverse career opportunities and development programs across our departments and divisions. The UAE’s wise leadership is constantly encouraging national youth to take the lead in contributing to this country’s prosperous future, and from here stems our commitment to offer them growth and development opportunities that prepares them this role.”
As a part of the Group’s mission to train and upskill Emirati talent, Al Masaood offers regular training and internship initiatives like the ‘Emirati Functional Training Programme’ (EFTP) and the ‘Mechatronics Apprenticeship Program’ to help boost Abu Dhabi’s shift to a knowledge-based economy that is led by highly skilled local talent.
About Al Masaood Group:
Established in 1970, Al Masaood Group is a family business that operates 21 global brands, contributing extensively to the success story, economic growth, and diversity of the region. With three main verticals – automotive, industrial, and property – Al Masaood is a trusted partner for both public and private sectors in Abu Dhabi.
Aligned with the UAE’s strategy for sustainable growth and economic diversity, Al Masaood provides a wide range of industrial solutions across strategic sectors, including utilities, marine, heavy equipment & machinery, logistics, and modular construction. It also caters to various retail sectors, such as automotive and accessories.
Al Masaood takes pride in its diverse workforce, from over 54 nations. The group has received recognition as one of Forbes’ Top 100 Arab Family Businesses for four consecutive years. Emiratisation is a top priority for Al Masaood, and the group actively promotes vocational training programs to enhance the skills of Emiratis. As part of its commitment to sustainability, Al Masaood has introduced the UAE’s first locally manufactured solar charging solution for electric vehicles and hybrid marine vessels. The group actively collaborates with the Abu Dhabi government and supports community-driven initiatives in the capital.











