Al Masaood’s AutoCentral partners with MySyara AutoTech Startup to cater to wider customer base


Abu Dhabi: In line with its goal to provide one-stop, quality, and affordable aftersales solutions to a wider customer base, Al Masaood’s AutoCentral has partnered with MySyara app to offer its premium car services all over the UAE. This collaboration marks AutoCentral’s latest achievement in its cross-country expansion plan.

Through the MySyara app, which can be downloaded on iOS and Android devices, customers can access specialised car maintenance and repair services depending on their brand and model. Services vary from Quick lube, Service repair & maintenance, body & paint collision repairs, MySyara will provide AutoCentral with its suite of digital tools and features to access a wider range of customers within UAE.

Mirsad Nezirevic, General Manager – Aftersales, said: “We are excited to bring our decades of auto service excellence to customers all over UAE through our strategic cooperation with MySyara. Through the mobile application, car owners will now have an additional avenue to receive first-class car repair and maintenance services straight from our experts. We are confident that working together with an innovative platform such as MySyara will provide us great synergy and mutual benefits, enabling us to maintain our reputation as one of the most reliable auto service providers in the country.”

Chirenj Chandran, CEO, MySyara, said: “At Mysyara, we are reimagining the autocare consumer journey. Today, customers are looking for personalized experiences that are tailored to their specific requirements – one that is convenient, yet reliable. Traditional car care services simply cannot satisfy customer expectations anymore.

“We are digitally transforming the age-old automotive industry. Partnering with credible and reliable vendors like AutoCentral helps us realize that vision and offer world class and efficient autocare services to our customers.”

Aside from servicing car owners in the UAE, the partnership is focused to expand towards other aspiring automotive markets.

Al Masaood AutoCentral focuses on providing high quality, one-stop solutions to customers across UAE at affordable rates in line with high dealership standards. AutoCentral offers Periodic Service Maintenance & Repairs, Body Collison repairs, – Window Tinting, Paint protection, Value Added services, Tyres, Batteries, and genuine spare parts for all automobile makes in market.   Currently, the multi-brand repair centre has four branches in the UAE — Abu Dhabi City, Mussafah Industrial Zone, Umm Ramool- Dubai, and Beda Zayed and expanding soon to other emirates. 

MySyara, which means ‘my car’ in Arabic, is the first car maintenance application in the Middle East. Launched in 2019, MySyara offers the region’s first car maintenance app, providing a one-stop-shop for complete car care solutions. The start-up has received $1.1 Million in funding to date and has recorded 600 percent year-on-year revenue growth.

About AutoCentral:

AutoCentral, part of Al Masaood Group, is a multi-brand service and repair centre that provides comprehensive and high-quality maintenance solutions at competitive rates, in line with best dealership standards. The one-stop-shop for all car brands is manned by experienced staff who are highly trained in the areas of servicing, periodic mechanical, body and paint repairs, body collision repairs. It seeks to become the most trusted and preferred car service centre for all automotive brands in the UAE.

About Al Masaood:

Al Masaood Group is a leading UAE-based family-owned business conglomerate and one of Abu Dhabi’s top pioneers in the automotive sector. Recognized for its superior and technology-driven solutions and after-sales services, the Group is the authorized distributor for Nissan, INFINITI, Renault, and Bridgestone in Abu Dhabi, Al Ain and the western region. 

The Group supervises a world-class network of well-equipped service centers and extensive spare parts dealers. Al Masaood manages the First Stop service network, ADNOC workshops, and Autoserv Centres–one-stop shops catering for various car services. The Group also runs the Nissan Service Centre located in Abu Dhabi, which is the largest service centre of its kind in the world.

Al Masaood remains fully committed towards developing and maintaining a highly trained staff, investing in its innovative showrooms and service facilities to ensure both service excellence and customer satisfaction.