The 2021 festival features a brand-new sustainable lifestyle shopping experience and shoppertainment activations across the globe including the UAE
Dubai, UAE: AliExpress, a global retail online marketplace under the Alibaba Group, officially kicked off the 2021 11.11 Global Shopping Festival themed “Maximum Deals, Maximum Fun”, which will introduce a shopping experience by promoting sustainable development to consumers, merchants and partners across its ecosystem. This year, a series of exciting shoppertainment activities will take place in France, Spain, Brazil, Russia, Poland and South Korea, including the first-ever offline 11.11 Gala in France.
Enjoying Free Shipping and Faster Delivery
AliExpress is also offering an updated logistics service in the UAE. Through AliExpress Direct, customers can receive their deliveries in 15 working days and enjoy free shipping on orders over AED 145.
AliExpress is also extending five working days delivery for the UAE customers on Bestseller products with door-to-door service inclusive of VAT.
AliExpress is also working with local influencers across the MENA region based on CPS model to promote the products at the best price of the whole year.
A More Sustainable 11.11 Experience
AliExpress will promote sustainable lifestyles by featuring a dedicated vertical to showcase energy-efficient and low-impact products, ranging from energy-saving electronics, water-saving tools, home appliances, that contribute to a more environmentally friendly lifestyle.
By promoting more usage of green technology and solutions, AliExpress expects to further reduce the carbon emission per order during this year’s 11.11 festival. Through its partnership with Cainiao, the logistics arm of Alibaba Group, AliExpress will offer combined shipping for customers who place more than one eligible order. Another green initiative that has taken place this year is the newly established self-pickup lockers network in Spain, France, Poland and Russia. In addition to helping reduce carbon footprint, these lockers offer a convenient shopping experience for consumers, allowing them to easily pick up their AliExpress orders in automated lockers. This is a practical solution that offers greater flexibility and security to shoppers.
Celebrating 11.11 with Shoppertainment Activations in Local Markets
Customizing a global phenomenon with localized context has always been a key mission for AliExpress. This year, AliExpress will celebrate the biggest global shopping festival with localized shoppertainment campaigns in France, Spain, Brazil, Russia, Poland and South Korea to further connect with customers locally.
Launched in 2010, AliExpress (www.aliexpress.com) is a global retail marketplace that enables consumers from around the world to buy directly from manufacturers and distributors and is dedicated to becoming a platform for worldwide merchants to sell locally and globally. AliExpress operates in multiple languages including English, Russian, Spanish, French, Polish, Korean, Italian and Arabic.