Alshaya Group first in MENA to offer global hospitality certification


A unique career certification programme for Alshaya food professionals, created in partnership with Worldchefs and City & Guilds UK

Kuwait: As part of its ongoing investment in people, Alshaya Group, one of the world’s leading brand franchise operators has launched the Alshaya Global Hospitality Certification (AGHC), a unique international culinary certification to help develop the careers of its professional culinary employees.  

With a wide portfolio of award-winning restaurants including The Cheesecake Factory, P.F. Chang’s, Texas RoadHouse, Asha’s, Dean & Deluca, Bouchon Bakery and Princi, Alshaya Group has a strong hospitality footprint in the region bringing customers a wide choice of well-loved international restaurant brands. 

The Alshaya Global Hospitality Certification (AGHC) is recognised by the City & Guilds of London Institute (City & Guilds) and endorsed by the World Association of Chef’s Societies (Worldchefs). AGHC.   The first of its kind in the region the certification programme provides employees in Alshaya Group’s hospitality division with professional recognition for their skills and expertise, benchmarked to international standards. 

AGHC is fully funded by Alshaya for its employees as part of Alshaya’s ongoing investment in its people and provides a fully portable, practical, and professional qualification.  Certification is broken down into five levels, depending on the employee’s expertise and level of responsibility. No exams or study time is needed, and certification is based solely on experience and level of responsibility and is assessed by an independent panel. Certification is made in the form of a digital badge, which provides a portable secure method to showcase achievements and allows for a physical certificate to be printed, if required.

AGHC will make it possible for Alshaya employees to get recognised for the skills and experience they have developed whilst working and will help them stand out from the crowd as their career develops.

Commenting on the new certification, Matthew Holgate, President – Hospitality Division at Alshaya Group said: “We are delighted to have partnered with Worldchefs and City & Guilds to introduce this international culinary certification for our employees. We continually invest in our people and recognise that career development and training is critically important to maintaining world-leading levels of excellence. Professional development is key to this and we have seen what incredible things can happen when our employees are empowered with new skills and confidence. We are extremely happy and proud to be offer this unique certification programme.”

About Alshaya Group:

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.

Alshaya Group’s portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.  

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences. 

Fresh, modern, and relevant, Alshaya’s constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.  

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The World Association of Chefs Societies (WORLDCHEFS) is a global network of chefs’ associations founded in October 1928 at the Sorbonne in Paris. Today, this global body has more than 110 official member chefs’ associations that represent millions of professionals worldwide.

WORLDCHEFS is a non-political professional organization, dedicated to maintaining and improving the culinary standards of global cuisines.  We accomplish these goals through education, training and professional development of our international membership. 

 As an authority and opinion leader on food, WORLDCHEFS represent a global voice on all issues related to the culinary profession.

About City & Guilds:

Founded in 1878, The City & Guilds of London Institute (City & Guilds) was founded by the Corporation of the City of London and 16 livery companies (the Guilds), to protect and promote the standard of technical education. At City & Guilds we believe in the power of skills to build successful careers, businesses, and economies. Together with ILM, Kineo, The Oxford Group, DigitalMe and Gen2, we are able to provide a broad and imaginative range of products and services that help people achieve their potential through work-based learning. 

The Group’s purpose is the same today as it was 140 years ago – to help people, organisations and economies develop their skills for growth.