Tech-savvy, health-conscious and consumer enthusiasm drives growth for the Wearable device market in the UAE
UAE: The global smartwatch market is expected to reach 230.30 million units by 2026. Amazfit, A brand of Zepp Health (NYSE: ZEPP) distributed exclusively in the UAE by EROS Group, has been ranked third in global smartwatch shipments in Q3 of 2021 as per the report from Counterpoint Research2.
Amazfit has recorded global shipments of 9.9 million units in Q3, boasting a growth of 89% compared to the same period last year. While total global shipments reached 27.8 million during the first nine months of 2021.
Amazfit also achieved remarkable success in the overseas markets and has become one of the most popular smart wearable brands in UAE – due to its feature-rich capabilities and attractive pricing. In October, the brand launched the Amazfit GT3 series, which offers a suite of cutting-edge health and fitness features powered by the company’s proprietary operating system, the Zepp OS. The GTS 2 mini and GTR 3 Pro is the preferred choice among UAE residents.
Mohammad Badri, Director, EROS Group said, “Customers are becoming more health-conscious – yet looking for a more stylish and affordable device. Amazfit is an innovative feature-rich device that can help them to be productive and monitor their health closely. It has become one of our fastest selling and preferred smartwatch brands in the UAE.”
Zepp Health is currently working with authoritative healthcare institutions to conduct blood pressure research, using its PumpBeatsTM engine. The upcoming festive season sales promotion in key markets is also expected to contribute significantly to the annual revenue.
Since 2014, Zepp Health has shipped over 100 million units of devices worldwide.
About EROS Group:
Eros Group is a 53-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance, and convergence products. The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa, and Europe with a serving ability to over two billion people, through a complex channel mix of Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants, and experts.
The Group has evolved from a one-store, one-brand distribution house to build a portfolio of world-class international brands and retail stores including brand boutiques. The Group serves customers in the UAE and select markets in the Middle East and North Africa (MENA) Region. The Organization proudly partners with over fourteen international brands, operates fourteen retail stores, and has three service centers across the UAE. Eros Group continues to operate through a seamless logistical process daily to deliver on its core objective: Customer Delight.