Americana Restaurants partners with Yum! Brands to reintroduce Saudi customers to Pizza Hut

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Pizza Hut will provide customers and families with a reimagined brand experience  centered on Americana Restaurants’ commitment to fresh quality ingredients, frictionless  service and the latest digital technologies

  • First store opened in Riyadh, Al Narjis District with grand launch set for 4 July 2022 • Americana Restaurants is planning to inaugurate additionally up to 30 Pizza Hut  locations by early 2023, and approximately 100 restaurants over the next three years • For the past 50 years, Americana Restaurants has been delighting customers by  launching and scaling iconic global brands across the MENA region, including KFC,  Hardee’s, Krispy Kreme, Wimpy and TGI Friday’s

Riyadh, KSA: Americana Restaurants, the leading restaurant platform in the MENA  region, announced today that it has signed a Franchise Agreement with Yum! Brands, the world’s  largest restaurant company, to develop and operate Pizza Hut restaurants across the Kingdom  of Saudi Arabia, except for Jeddah city. With over 54,000 restaurants in more than 155 countries  and territories, Yum! Brands is widely known for operating iconic global restaurant brands such  as KFC, Pizza Hut and Taco Bell.

As part of the agreement, Americana Restaurants is set to relaunch the much-loved Pizza Hut  brand across the Kingdom’s largest cities and regions. To fully tap into the growing demand for  great quality pizzas and omnichannel restaurant experiences in the Saudi market, Americana is  planning to open up to 30 Pizza Hut locations by early 2023, and approximately 100 branches  over the next three years. Pizza Hut will also offer pizza enthusiasts in Saudi Arabia an opportunity  to try its ‘first in the world’ Artisanal Pizzas, which are baked to perfection in a cupola-style hot  stone oven.

Commenting on the announcement, Amarpal Sandhu, CEO of Americana Restaurants, said:  “Today marks a new beginning for Pizza Hut in Saudi Arabia, one of our core markets and one  that continues to offer unique and exciting growth potential. We are confident that Americana  Restaurants will provide customers and families across the Kingdom with a reimagined and fresh  take on Pizza Hut’s world-famous and iconic pizzas. Improvements across ingredient quality,  speed of service, and an overall unmatched pizza experience are very significant! 

Our plans for KSA and Pizza Hut do not stop here. As part of our commitment to easy and  frictionless experiences at Pizza Hut we will introduce a range of innovative technology solutions  that empower our customers to order on-the-go by using our “Super-App”, QR codes, and self service Kiosks.” 

Ewan Davenport, Pizza Hut – YUM Managing Director – the Middle East, Turkey and Africa,  commented: “We’re excited to continue our growth across KSA, and we couldn’t be more thrilled  to be partnering with our preferred partner, Americana Restaurants, to bring Pizza Hut and our  world-famous pizzas to diners across Saudi Arabia. We are confident that the partnership  represents the beginning of an exciting growth journey for us in KSA and we will endeavor to win  the hearts of our customers by serving delicious pizzas, starting from the first branch in Riyadh, 

Al Narjis area, whilst also continuing to offer product innovation and relatable, real, and  lighthearted fun.” 

About Americana Restaurants  

A master franchisee known for opening and scaling iconic global brands such as KFC, Pizza  Hut, Hardee’s, Krispy Kreme, Wimpy and TGI Friday’s, Americana Restaurants is the region’s  leading restaurant platform with a diverse network of quick and full-service restaurants across the Middle East, North Africa and Kazakhstan.  

About Pizza Hut:  

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM) has more restaurant locations in  the world than any other pizza restaurant. Founded in 1958 in Wichita, Kan., Pizza Hut  operates approximately 18,000 restaurants in more than 100 countries.