Anker Innovations, a global leader in consumer electronics and technology, today announced its new partnership with Kuwait-based distributor ABM Kuwait (Arab Business Machine), further expanding its presence across the GCC region.
Leveraging its vast Value-Added Distributor experience in the Middle East region and commitment to high-quality customer centric approach, ABM Kuwait will offer state-of-the-art consumer electronics and solutions by Anker Innovations to diverse sectors in Kuwait. As an official distributor, ABM aims to provide seamless access to Anker’s technology-intensive products, promising operational efficiency and productivity gains to clients, ensuring exceptional customer satisfaction in line with their established industry reputation.
Faraz Mehdi, General Manager MEA & South Asia, Anker Innovations, said: “We are thrilled to be partnering with ABM Kuwait, a company renowned for its deep-rooted experience in the country. Their commitment to high-quality solutions and customer satisfaction aligns perfectly with our mission. We believe their strong local presence will bring significant value to our brands, helping us connect more effectively with Kuwaiti consumers.”
The partnership underscores Anker Innovations’ ongoing effort to expand its global footprint. ABM Kuwait will distribute products across various brands, such as Nebula’s range of smart and portable entertainment projectors, eufy’s connected home solutions, Soundcore’s high-quality audio products, and AnkerMake’s innovative 3D printers that offer faster, smarter printing solutions.
Based on data released by the Central Bank of Kuwait (CBK), the value of credit and debit card transactions, which serves as a proxy for consumer spending, demonstrated a strong growth of 13.8 percent year-on-year (3.8 percent quarter-on-quarter) during the first quarter of 2023.
Commenting on the alliance, Najib El Zahed, Director of Business Development at ABM Kuwait stated, “The brands under the Anker Innovations’ umbrella symbolize a harmonious blend of technology and practicality, precisely what today’s Kuwaiti market craves. With our expert knowledge of the local market and strong distribution networks, we believe that Nebula, eufy, Soundcore, and AnkerMake will resonate strongly with consumers. We are excited to chart this new journey and confident that these brands will redefine the consumer electronics landscape in Kuwait.”
The strategic partnership with ABM Kuwait marks a pivotal milestone for Anker Innovations, solidifying its foothold in the GCC and empowering the company to extend its cutting-edge solutions to customers throughout the expansive Middle East and Africa region, cementing its position as a leader in innovation and market expansion.
About Anker Innovations Ltd.:
Anker Innovations Ltd. is a global leader in charging technology and a developer of innovative consumer devices. This is being led by its four key brands: Anker, eufy, Nebula, and Soundcore. More information about Anker Innovations, its brands, and its products can be found at Anker.com.
Nebula represents an exciting new class of smart, portable entertainment products. This includes Nebula’s popular line of high-definition projectors. These devices are breathing new life into the projector space in 5 key ways: beautiful and portable designs, incredible sound, amazing battery life, rich content and smart A.I. Find out more about Nebula at SeeNebula.com.
From laser-guided robotic vacuum cleaners to wireless security systems, eufy is focused on building easy-to-use smart home devices and appliances designed to enhance people’s lives. More information about eufy and its products can be found at eufy.com.
Soundcore creates audio products that help spark emotions through music. This includes true wireless earbuds endorsed by Grammy-winning audio engineers and musicians, as well as over-ear headphones and indoor and outdoor Bluetooth speakers designed to amplify the party. Soundcore is part of the Anker Innovations’ family of consumer brands. For more information, please visit Soundcore.com.
AnkerMake is committed to becoming the world’s #1 brand for intelligent manufacturing by helping artists, hobbyists, DIY enthusiasts and professional users bring their creations to life. More information about AnkerMake can be found at AnkerMake.com.
Arab Business Machine is a value-added Distributor for leading brands in the Middle East. Through its channel of retailers, authorized resellers and solution experts, ABM deals with IT and Smart Home brands, with coverage across UAE, KSA, Kuwait, Bahrain, Oman, Egypt, Jordan, Lebanon and Iraq. More information about ABM Kuwait can be found at Abmme.com.