ASICS ANNOUNCED AS THE OFFICIAL TECHNICAL SPONSOR FOR “EAST TO WEST” ULTRAMARATHON RACE IN QATAR THIS JANUARY

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Dubai, UAE: Japanese sports brand, ASICS is the official technical sponsor for Qatar’s leading ultramarathon race, East to West Qatar. As a technical sponsor, ASICS will supply branded race t-shirts for Qatar’s East to West ultramarathon which takes places January 6, 2023. The oldest, longest and only ultramarathon distance road race in Qatar, the East to West race is organized by Qatar ultrarunners under the official sponsorship of Qatar Sports for All Federation (QSFA) and Qatar Ministry of Sports and Youth. This year marks its sixth edition, with athletes set to run across the country, covering 90km from the eastern coast in Doha to the western coast in Dukhan.

With more than 700 registered participants taking part this year, ASICS is excited to sponsor branded shirts for all participants. In addition to supplying branded shirts for the run, ASICS FrontRunner and race co-founder Islam Sallam has been offering exclusive training sessions to participants, along with coaches Hesham Shaaban and Hamza Ghonem.

In 2021, the race attracted 650 runners from 59 different nationalities. Scoring first place was a Moroccan national with an astonishing course record of 06:50:15.

Islam Sallam race director, co-founder and ASICS FrontRunner comments: “As an organizer, QEW is so much more than just a race. The race represents an event that really encouraged ultrarunning in Qatar to take off, giving long-distance runners in the country and beyond an opportunity to test their endurance in a challenging distance. 90km is the distance from the east to the west of the country, and the race has become one of the most anticipated days on the running race calendar in Qatar. As runners ourselves, what started as a seed of an idea has grown into an event that is now recognised at the national level. We consider ourselves fortunate enough to be part of something so beautiful and genuine”.

Ana Seixas, Marketing Manager MEA for ASICS adds: “ASICS is delighted to be a technical sponsor for East to West race. The ASICS Sound Mind Sound Body philosophy is about bringing the benefit of movement to everyone, and with our recently opened store in Doha, we are excited about being at the centre of running communities in Qatar and connecting with our customers in our store and during key race events such as this one.”

Once registered participants will be receiving an update via email for the collection of their shirts and race packs from one of the ASICS stores in Qatar.

ABOUT ASICS

Headquartered in Kobe, Japan, ASICS is a leading designer, manufacturer and retailer of high-performance athletic footwear, apparel and accessories. Founded in 1949 by Kihachiro Onitsuka, the company name is derived from the Latin saying Anima Sana In Corpore Sano – “A Sound Mind in a Sound Body”, representing our belief in the power of sport and movement to positively impact the body and mind and help uplift communities.