Get behind the wheel and feel the thrill of driving Lamborghini’s new Revuelto, the first V12 hybrid plug-in HPEV super sport car, fitted with Bridgestone Potenza Sport tires.
Gameloft for brands, a leader in the creation of gaming and gamified experiences, today announced that Asphalt 9: Legends, the latest game in its billion-downloaded arcade racing franchise, is kicking off its next official eSports competition, the Lamborghini Revuelto eSports Challenge starting today. This exciting competition will be open to iOS, Android, Xbox, and PC players and will focus on last March released new Lamborghini Revuelto.
With the Revuelto, Lamborghini has established a new benchmark in performance and driving pleasure. Thus, feel the thrill in-game and use all 1015 CV horsepower in a challenging competition.
The Lamborghini Revuelto eSports Challenge will consist of two open qualifiers, each lasting one week, followed by a live-streamed online final on September 21. At the end of each qualifier round, the two fastest registered drivers will qualify for the final, where they will compete for €5,400 worth of vouchers to be redeemed in the Lamborghini store. In addition to the chance to win big, all players who register for the competition will also be entered into a raffle of three Lamborghini store vouchers worth €200 each.
“We are incredibly excited to bring back the official Lamborghini eSports competition in Asphalt 9: Legends,” said Ignacio Marín, Asphalt 9: Legends Game Manager, Gameloft Barcelona. “With the newly released Lamborghini Revuelto at the center of the competition, we know that players will be eager to test their skills and compete for the chance to win some incredible prizes.”
This collaboration gives the Asphalt audience an opportunity to interact with another iconic brand: Bridgestone! Since the super sports V12 hybrid Lamborghini Revuelto is equipped with Bridgestone’s bespoke Potenza Sport high-performance tires in real life, players will be able to enjoy its exclusive Bridgestone livery in game, only accessible by entering the challenge.
Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat, and Dungeon Hunter and also partners with major rights holders, including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Gameloft for brands:
Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety following MOAT’s standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ferrero, Ford, FOX™, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.