- Organised in partnership with the Landmark Group, the Smile initiative saw fun activities and Eid shopping being organized for underprivileged kids
- The ‘Smile’ initiative was launched by Aster Volunteers in March 2018
- The current edition of ‘Smile’ helps gift underprivileged children an Eid to remember
Dubai: Aster Volunteers, the global CSR arm of Aster DM Healthcare, one of the largest integrated healthcare providers in GCC and India, partnered with Landmark Group to organize ‘Smile’ – a programme for underprivileged children. Through the programme, 100 kids from Emirates Red Crescent were treated with a day of fun with games and shopping.
The programme was conducted at Oasis Mall, Dubai where the kids visited Fun City, an indoor play area located at the mall, followed by a shopping tour. The children got an opportunity to shop and receive Eid gifts from Aster Volunteers and Max.
Speaking on the occasion, Ms. Alisha Moopen, Deputy Managing Director of Aster DM Healthcare said,
“Children deserve happiness. Unfortunately circumstances sometimes don’t permit it. We, at Aster Volunteers, truly believe that we need to collectively act to create the best emotional health for Children to thrive, they are the guardians of the future. On the joyous occasion of Eid, this is the least we could do to bring happiness into the lives of these young needy children. Aster Volunteers has always strived to put a smile on the lips of underprivileged kids and over the years we have seen the impact that the Smile initiative has been to create in the lives of the little ones who come from difficult circumstances. With events like this, hopefully we can bring more joy and care into the hearts of these precious children.”
The ‘Smile’ programme was launched by Aster Volunteers in March 2018, with an aim to support the health & wellbeing of children in need. The previous leg of this programme was recently conducted at the Indian Pavilion at Dubai Expo 2020 where 70 underprivileged children got an opportunity to meet super-speciality doctors from Aster and Medcare facilities in UAE for a check-up, followed by various entertainment activities.
Aster Volunteers has been actively engaged in providing medical aid for the treatment of patients from marginalized and economically backward sections of the society in various geographies in India, Middle East & Africa region. Through various initiatives of Aster Volunteers over the last five years period, it has touched lives of more than 3.7 million lives, engaging large number registered volunteers in multiple regions.
About Aster Volunteers, the global CSR programme of Aster DM Healthcare
Aster Volunteers programme, the global corporate social responsibility initiative of Aster DM Healthcare, was launched on occasion of the company’s 30th anniversary in 2017 and provides a platform which bridges the gap between people who would like to help with those in need. Driven by Aster DM Foundation, through various initiatives, the programme has been able to impact 3.7 million+ lives across geographies. Aster Volunteers have been able to treat 567,637 individuals through mobile medical services; 180,149 people have benefitted from Basic Life Support (BLS) awareness trainings and 47,137 free surgeries as well as clinical investigations were conducted; supported with the recruitment of 132 differently abled people of determination and treated 629,720 people through medical camps. The aid programme in Somaliland, Jordan, Bangladesh, Yemen and India has benefitted 294,158 people.
Aster Volunteers have also been at the forefront of the battle against COVID – 19 and has impacted 2 million+ lives through various social activities.