aswaaq exceeds regulatory requirements with latest ISO upgrades


– Exceeding customer expectations through successful migration of ISO 9001 and ISO 14001 certifications

Mr Affan Al Khoori, Deputy CEO, aswaaq
Mr Brian Baxter, Area Field Service Manager, LRQA (handing over the certificate to aswaaq)
Mr Bassam Daoud, Director Retail, aswaaq
Mr Dileep Velo, Business Excellence, aswaaq ​

Dubai, UAE: Leading UAE supermarket and community malls chain, aswaaq, has successfully upgraded its ISO Standards to the latest version 2015, certified by Lloyd’s Register Quality Assurance (LRQA), in line with the company’s vision to be benchmarked as “world class retailer in the region”. The scope of certification covers all its branches and activities including Mall operations, Supermarket, and Corporate Office.

By upgrading to the latest version of the international standards ISO 9001:2015 and ISO 14001:2015, aswaaq has demonstrated its readiness to meet and exceed regulatory and customer expectations. Though ISO is granting a three-year transition period for companies to migrate their existing certifications, aswaaq is one of the first companies in the region to complete transition within the first year itself.

The new ISO 9001:2015 focuses on risk based approaches which helps address organizational risks and opportunities in a structured manner. It also addresses supply chain management more effectively, improved applicability for services and increased leadership requirements.

ISO 14001:2015 underlines aswaaq’s ongoing focus on sustainability and environmental protection. As part of aswaaq’s Innovation Roadmap, the company continually seeks to implement innovative policies and procedures to maximise efficiency and minimise the impact on the environment. The new certification sets out a framework for company environmental management systems, providing assurance to staff, stakeholders and customers that aswaaq’s environmental compliance is being continually monitored and improved.

aswaaq is a brand known with a number of recognitions as awards and certifications. Since the opening of its first supermarket in 2008, aswaaq set a standard to implement and certify the branches against HACCP (Hazard Analysis Critical Control Point) an internationally recognized Food Safety Assurance System which eventually resulted in grading most aswaaq supermarkets and Marts as A grade and obtaining the Green Card from Dubai Municipality Food Control Department. Furthermore, in 2011 the brand has implemented its Quality Management System, ISO 9001:2008 and other Environmental and Safety standards, ISO 14001:2004 and OHSAS 18001:2007 respectively in 2013 and 2014

“The upgrade of our ISO certification to the ISO 9001:2015 and ISO 14001:2015 standards shows our commitment to the highest international standards in quality and sustainability,” says Nahla Elawad, Director Corporate Services of aswaaq. “Through this certification, we demonstrate our ability to provide an

outstanding service to our customers, employees and stakeholders, and continue to raise the bar by implementing innovative procedures which minimise our environmental impact.”

“The recertification of aswaaq including all of its stores to ISO 9001, ISO 14001 and OHSAS 18001 demonstrates great commitment to customer service, protecting its employees and the environment. Brian Baxter, Area Field Service Manager, LRQA.  

About aswaaq:

Envisioned as a world-class retailer in the region, aswaaq is a pioneering local brand delivering top-quality in a friendly shopping environment. aswaaq owns and operates several small- and medium-sized community malls, in addition to supermarkets and marts that sell high-quality produce, food and consumer goods.

aswaaq malls are located at the heart of large communities, with supermarkets surrounded by retail shops that meet the diverse needs of shoppers. aswaaq supermarkets also provide online services with home delivery. aswaaq’s loyalty program Wafa provides upto 10% cashback on monthly purchases, in addition to several other benefits and offers enjoyed by program members of 195 nationalities.

Supporting entrepreneurship and Community initiatives are two of aswaaq’s main pillars. Nearly 30% of aswaaq outlets within the community malls have been leased to members of Dubai SME. ‘Fils for Charity’, which allows customers to donate the remaining fils to charitable organisations, is among its most successful initiatives. In addition, Endowment initiative by allocating a % of its private label demonstrates aswaaq dedication to support the local community and ited focus on corporate social responsibility.

aswaaq is HACCP, ISO 9001:2015, ISO 14001:2015 and OHSAS 18001:2007 certified. In 2009, aswaaq won a bronze Design Lion at the Cannes Lions International Advertising Festival. In 2013, aswaaq was awarded the Dubai Quality Appreciation Certificate and ranked 12th among Best Companies to Work For in the Middle East. For 2014, 2015 and 2016, aswaaq has been voted a Superbrand.

aswaaq currently owns and operates seven community malls and nine supermarkets located in Nad Al Hamar, Al Mizhar, Al Warqa, Al Rigga, Al Sufouh, Umm Suqeim, Al Bada, Al Barsha South, and Mirdif, in addition to Three marts in Hatta, Greens and Al Barsha I.