- ‘Innovation’ will be judged on designs that demonstrate a ‘Significant Positive Change’ around the theme ‘Alternative’
- The winner will be announced at Design Days Dubai 2017 and will be awarded financial support, a trip to the Audi factory in Germany, mentoring and business incubation to develop and ensure a protected design.
- Competition entries close on 17th January 2017
Dubai: With only four weeks to go until the end of submissions, the number of registrations for the Audi Innovation Award has been steadily mounting. The ‘Audi Innovation Award’ is aimed at regional up and coming designers to stimulate design research and to highlight innovative ideas that will change the future. The purpose of the award is to act as a design and technology industry motivator in the GCC and Levant regions for design innovation.
On their fifth year of partnership with Design Days Dubai, Audi Middle East launched the competition at Dubai Design Week in October for designers in the Middle East to create innovative design solutions that demonstrate ‘significant positive change’ around the theme ‘Alternative’.
The competition seeks to empower regional designers while archiving annual intellectual progress in the Middle East region. The award acts as a mark of outstanding achievement, celebrating the exchange of ideas and investing in the designers of tomorrow to empower a future family of change makers.
Speaking about the reaction of designers to the competition so far, Cyril Zammit, Fair Director of Design Days Dubai said, ‘We are impressed to see the amount of talented designers who have registered their interest in submitting their ideas for the Audi Innovation Award and with only four weeks to go, we are expecting to see some fantastic creativity in the designs submitted.”
Enrico Atanasio, Brand Director of Audi Middle East commented “The judging panel will meet in January to review all the entries and decide the winning three innovative designers, who will then be invited to make a model of their idea to be shown at Design Days Dubai in March 2017. I have no doubt that it will be a very close competition.”
Audi chose the theme ‘Alternative’ as it has a direct relation Audi’s strategy towards ‘Electrification’ and forward thinking and it celebrates the outstanding achievements Audi is making in this field for alternative energy vehicles. The ‘Alternative’ theme for this year’s Audi Innovation Award aims to stimulate outstanding integration of existing design solutions into new facets of everyday things. As in the case of the automobile, the transformation of the combustion engine into electric is the perfect example of synthesizing accessible knowledge to better suit our current environment and ecosystem.
The Audi Innovation Award invites designers to present innovative solutions that observe and improve upon any of 5 key areas of focus: lifestyle, healthcare, mobility, education and urban public spaces, such as streets, plazas, parks and their furniture.
The ideas submitted may be inspired by nature or from manmade objects and the winning design will best integrate an existing solution to be used in exciting new ways. The submission must be a developed idea that considers application, materiality, durability, target user, and lifespan. All designs must demonstrate an environmental awareness and careful approach to energy use.
The Audi Innovation Award closes on 17th January 2017 and proposals can be submitted to the Audi Innovation Award website audiinnovationaward.com
Shortlisted candidates will be given $2,500 towards the presentation of their concept model that is to be exhibited at Design Days Dubai in 2017. The prizes to the winning designer of the Audi Innovation Award will include a trophy and a trip to the Audi factory in Ingolstadt, Germany to experience the automotive design journey at their company headquarters. In addition to this, Audi Middle East will award $25,000 worth of consultancy to cover items such as IP registration, legal counselling and business development. The progressive automotive company will work closely with their partners at Design Days Dubai and Dubai Design Week to provide design advice and mentoring to ensure the winning design is protected and given every opportunity for further development.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half of 2016, the production of the Audi Q5 will start in San José Chiapa (Mexico). 100 percent subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2015 financial year, AUDI AG achieved total revenue of €58.4 billion and an operating profit of €4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.
AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A3 & S3 Sedan/Sportback and RS 3 Sportback, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5 Coupe and Cabriolet, the A6, S6, RS 6 performance, A7, S7, RS 7 & RS 7 performance, A8, A8 L, S8 & S8 plus, the Audi Q3, Q5 & SQ5, Q7 and the Audi TT Coupe/Roadster and TTS Coupe, the Audi R8 Coupe as well as the R8 Coupe V10 plus.
About Design Days Dubai:
Design Days Dubai is the first design fair of its kind in the Middle East, bringing the most exclusive selection of purchasable, limited-edition design to the region. A showcase of desirable, rare and unique design creations, Design Days Dubai will be held from March 14-17, 2017, to coincide with Art Week, the city’s premier art event. For its sixth edition, Design Days Dubai will be located at Dubai Design District and with a brand new lay out.