From an expanding showroom network to aftersales support, service packages and fleet solutions, AUTORUN is strengthening its role in Dubai’s fast-changing automotive market.
Dubai’s automotive market has changed significantly in recent years. Buyers are increasingly open to new brands, electrified powertrains and technology-led vehicles, but the decision to purchase a car still depends on something much more practical: the support available after the sale.
For AUTORUN OJC Car Trading LLC, this has shaped the company’s approach since becoming the exclusive authorized dealer for OMODA & JAECOO in Dubai in 2025.
Rather than focusing only on introducing vehicles to the market, AUTORUN has been developing a wider customer ecosystem around the brands, covering vehicle discovery, test drives, financing, servicing, genuine parts and long-term ownership support.
Expanding OMODA & JAECOO Across Dubai
One of AUTORUN’s most visible achievements has been the expansion of its physical presence in the city.
Its established showroom on Al Ittihad Road in Deira gives customers access to the OMODA & JAECOO range from one of Dubai’s traditional automotive districts. This was followed by the expansion to Oasis Mall on Sheikh Zayed Road, extending the dealership’s reach to another major part of the city.
The Oasis Mall location represents more than additional showroom space. Its position within a major retail destination gives customers a more convenient way to experience the brands as part of their everyday routine rather than requiring a dedicated trip to a conventional automotive district.
That accessibility has also become part of AUTORUN’s wider approach to customer engagement.
In August 2026, for example, the dealership introduced the OMODA O5 SHS to Dubai through a public display at Ibn Battuta Mall, giving residents and visitors an opportunity to see the new hybrid model outside the traditional showroom environment.
Activities such as these are helping OMODA & JAECOO reach customers in different parts of the city while giving potential buyers more opportunities to experience new vehicles firsthand.
At the same time, the product range available through AUTORUN has continued to grow.
Customers can now explore models ranging from compact and urban-focused crossovers to larger family SUVs and hybrid options at Dubai showrooms. The current portfolio includes vehicles such as the OMODA C5, OMODA C7, OMODA C7 SHS, JAECOO J5, JAECOO J7, JAECOO J7 SHS, JAECOO J8 and JAECOO J8 SHS.
For customers researching OMODA & JAECOO SUVs in Dubai, AUTORUN provides a single official point of contact for comparing available models, arranging test drives, discussing purchase and finance options, and accessing support after delivery.
Building the Business Beyond Vehicle Sales
As competition between established and newer automotive brands increases in the UAE, aftersales support has become an important part of the buying decision.
AUTORUN’s service operations cover scheduled maintenance, mechanical repairs, electrical and computer diagnostics, suspension work, body and paint repairs, detailing and other vehicle-care requirements.
The company also offers official service packages designed to make longer-term maintenance costs more predictable. Depending on the selected package, customers can benefit from manufacturer-standard servicing, genuine OMODA & JAECOO parts and work carried out by trained technicians.
For owners, this is particularly relevant in the UAE, where high temperatures, long highway journeys and intensive air-conditioning use can make following the correct maintenance schedule especially important.
Roadside support is another part of the ownership structure. AUTORUN provides 24/7 roadside assistance across the UAE, giving customers access to help for situations such as battery problems, flat tyres, breakdowns or cases where a vehicle needs to be transported to a service facility.
Parts availability has also received significant investment within the wider OMODA & JAECOO UAE operation. The brands operate a major regional spare-parts distribution centre in Dubai’s Jebel Ali Free Zone, designed to improve parts availability and reduce delays for customers requiring maintenance or repairs.
Together, these services address one of the key questions UAE customers often ask when considering a newer automotive brand: what happens after the car has been purchased?
Finance and Fleet Services Broaden AUTORUN’s Reach
AUTORUN has also expanded the ways customers and businesses can access its vehicles.
Individual buyers can discuss financing solutions based on their requirements, helping customers compare the overall cost of ownership rather than looking only at the initial vehicle price.
More recently, the company has developed dedicated fleet solutions for organisations across the UAE.
The fleet programme serves corporate customers, government entities, hospitality businesses, rental and mobility companies, SMEs and other organisations requiring multiple vehicles.
Services can include tailored fleet pricing, financing options, service packages, priority aftersales support and a dedicated fleet advisor to coordinate the process from vehicle selection through delivery and ongoing support.
The move into fleet services reflects AUTORUN’s development from a conventional retail dealership into a broader mobility provider capable of supporting both individual and commercial customers.
Supporting the Next Stage of OMODA & JAECOO Growth
OMODA & JAECOO themselves have experienced rapid international and UAE growth, supported by an expanding range of petrol, hybrid and new-energy vehicles.
For AUTORUN, the next stage is less about simply adding more vehicles to the showroom and more about strengthening the infrastructure surrounding them.
That includes convenient locations, opportunities to experience vehicles outside the showroom, simpler test-drive and finance processes, trained aftersales teams, genuine parts availability, roadside support and services that continue throughout the ownership period.
In a market as competitive as Dubai, where customers have an increasingly wide choice of automotive brands, that complete experience is becoming just as important as the vehicle itself.
AUTORUN’s growth over the past two years reflects that shift. From its appointment as the exclusive OMODA & JAECOO dealer in Dubai to the expansion of its showroom network and development of dedicated aftersales and fleet services, the company is building the local foundation required to support the brands for the long term.
