Aviv Clinics Dubai Appoints Craig Cook as CEO


Aviv Clinics Dubai, a wholly owned subsidiary of DP World that offers the world’s most advanced Hyperbaric Oxygen Program, has appointed Craig Cook as its new Chief Executive Officer. Cook brings over 30 years of international leadership experience to his new role. He has a strong track record of overseeing healthcare and hospitality entities across the Middle East, Asia Pacific, the Caribbean, and the United States.

Before joining Aviv Clinics Dubai, Cook served as Executive Director for International Operations at Cleveland Clinic. He has also held executive positions in leading healthcare and hospitality organizations in the UAE, where he has been based for over 19 years. Cook is recognized for his expertise in healthcare strategy and service delivery, international operations, hospitality services, and the provision of top-tier concierge and VIP medicine. Cook’s passion for team coaching and engagement has helped him to successfully lead large multicultural teams through operational activations, resulting in exceptional patient and caregiver engagement scores. 

In his new role as CEO of Aviv Clinics Dubai, Cook is expected to drive the clinic’s continuous growth and development by supporting the attainment of its goals and objectives. “I am thrilled to join Aviv Clinics Dubai on its third year in the UAE and to have the opportunity to contribute to the clinic’s mission of providing exceptional personalized healthcare to its patients, and proud to work under DP World’s leadership and support their vision for making Dubai a leader in medical innovation.

Under my leadership, Aviv Clinics Dubai can work towards the UAE’s goal of becoming a global hub for medical tourism. By upholding the clinic’s reputation as a world-class healthcare organization, we can attract more international and regional patients to Dubai for advanced medical treatments, including those focused on promoting longevity and brain performance. With DP World’s backing, I am confident that Aviv Clinics can continue to push the boundaries of what is possible in healthcare and help cement Dubai’s reputation as a world-class destination for medical technology and innovation” – Craig Cook, CEO of Aviv Clinics Dubai.

As Aviv Clinics Dubai enters its third year in the UAE, the appointment of Craig Cook as CEO marks an exciting new chapter for the clinic. The clinic is well-positioned for continued growth and success with Cook’s extensive international leadership experience and healthcare strategy and service delivery expertise.

As the clinic continues to grow and develop, it will remain dedicated to upholding the highest standards of healthcare strategy and service delivery and providing cutting-edge treatments tailored to each patient’s needs.

Through ongoing innovation and a commitment to excellence, Aviv Clinics Dubai, with the support of DP World, is poised to be at the forefront of the healthcare industry in the UAE and the wider GCC region, providing the best possible care and enhancing the quality of lives of its patients.

About Aviv Clinics Dubai:

Aviv Clinics have invested more than 15 years in developing and clinically trialing its unique HBOT treatment protocol, which involves patients breathing pure oxygen in a unique HBOT suite. DP World established Aviv Clinics Dubai as a wholly owned subsidiary to bring this highly specialised technology and treatment program to the UAE, contributing to Dubai’s position as the MENA Region’s outstanding destination for healthcare innovation, investment, and quality of care.

It is home to the world’s most advanced Hyperbaric Oxygen program and is a leader in brain performance and healthy aging in the UAE and the GCC. Aviv’s personalized, holistic, and comprehensive treatment combines proprietary Hyperbaric Oxygen Therapy (HBOT), a patented cognitive and physical training program, and personalized nutritional coaching optimized using advanced data analytics tools.

Aviv Clinics’ advanced, comprehensive treatment programs offer patients holistic care to treat various conditions, such as the decline of physical and cognitive functions related to old age, symptoms related to post-COVID, stroke, traumatic brain injury, concussion, fibromyalgia, PTSD and Lyme disease. In addition to using HBOT, the Aviv medical team prepares a robust, individualized treatment schedule for each client, including physical and cognitive training and a dietary plan.