° Event returns for second consecutive year
° Forms a Dubai double header with DP World Tour Championship
° Tournament will be played on the Fire course at Jumeirah Golf Estates
Dubai: The European Tour today added the AVIV Dubai Championship to its 2021 schedule, with the tournament returning for a second year to form an end of season double-header in Dubai with the DP World Tour Championship.
The US$1.5 million AVIV Dubai Championship will be played on the Fire course at Jumeirah Golf Estates from November 11-14, preceding the final Rolex Series event of 2021, the DP World Tour Championship which will bring the curtain down on this year’s Race to Dubai on the neighbouring Earth course.
It was introduced last December, when it was known as the Golf in Dubai Championship presented by DP World, as part of the revamped 2020 European Tour schedule, with France’s Antoine Rozner finishing two strokes clear of compatriot Mike Lorenzo-Vera, Italian Francesco Laporta and English pair Andy Sullivan and Matt Wallace.
This year, the tournament will be title sponsored by AVIV Clinics, the healthcare partner of DP World, which provides unique, personalised medical programmes to enhance the aging process by improving cognitive and physical performance in healthy aging adults.
The tournament replaces the cancelled Nedbank Golf Challenge Hosted by Gary Player in South Africa, which will now return for its 40th anniversary in 2022.
It forms a new-look end to European Tour’s 2021 season following the recent additions of the Mallorca Golf Open (October 21-24) and Portugal Masters (November 4-7).
Players in those two events and the AVIV Dubai Championship will be aiming to secure their spot in the US$9 million DP World Tour Championship which will comprise the leading 50 available players on the Race to Dubai.
Keith Pelley, the European Tour’s Chief Executive, said: “Last year’s tournament on the Fire course, created to complete our 2020 schedule, was a great success and we are delighted to bring the AVIV Dubai Championship to our schedule as the final piece in our jigsaw this season.
“It means we will have two strong ‘Swings’ to end our 2021 campaign – the Iberian Swing in Spain and Portugal and now this Dubai double-header at Jumeirah Golf Estates.
“Once again, I would like to thank the leaders of Dubai, DP World, AVIV Clinics and Jumeirah Golf Estates for helping us to play this event and we look forward to a terrific fortnight as we conclude another Race to Dubai on the Fire and Earth courses.”
Mike Frayne, CEO of AVIV Clinics Dubai, said: “The AVIV Medical Program is an evidence based personalized program which utilizes hyperbaric oxygen therapy (HBOT) to ignite the self- regenerative capabilities of the body and has been shown to enhance stamina, improve body strength and reduce pain related inflammation. This program will help both professional and amateur golfers improve physical and mental performance including focus, memory and attention, as well as accelerating physical recovery.
“We are therefore delighted be supporting next month’s AVIV Dubai Championship at Jumeirah Golf Estates, and we look forward to welcoming the European Tour players to Dubai.”
About The European Tour:
The European Tour is ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.
Innovative: The European Tour is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We have recognised the need for golf to modernise for future fans and we are committed to engaging new audiences whilst respecting the tradition of our sport.
Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the health benefits of playing golf.
Global: Since the European Tour was formed in 1972, players from 36 different countries have won tournaments, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Dubai Duty Free, Emirates, Hilton, Workday and Zoom as Official Partners.
The European Tour also manages the developmental Challenge Tour and the Legends Tour (formerly known as the Staysure Tour) which is the men’s professional golf tour for members aged 50 and older.
The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup.