Axalta announces new partnership with ASAS Auto Parts in Jordan


Axalta’s Spies Hecker® and Nason® brands will be provided to customers in the region

Dubai, UAE: Axalta Coating Systems, a leading global supplier of liquid and powder coatings, announced a new partnership with ASAS Auto Parts Trading Co., LLC in Jordan. ASAS will distribute Axalta’s Spies Hecker and Nason brands in the region.

Spies Hecker®, one of Axalta’s premium refinish brands, is used in more than 80 countries across the globe with its innovative product systems and cutting-edge paint technology. Nason® is a cost-effective coating solution for the mainstream segment of the market in the Middle East.

Fadi Medlej, Managing Director, Axalta Middle East and North Africa said, “We are extremely happy to partner with ASAS Auto Parts to bring two of Axalta’s proven and high quality products to customers in Jordan. We have always committed to providing innovative products to support our customers’ and partners’ success. And we believe that through this partnership we can provide Axalta’s industry-leading products and services to customers in the region.”

“As one of the leading companies in the auto parts and service industry in Jordan, we are delighted to have this partnership with Axalta,” Rafiq Humodah, CEO of ASAS, said, “We are confident that this new partnership will allow us to provide highquality products to our valued customers along with great services for many years to come.”

ASAS is one of the first companies in Jordan that has focused on the Auto Parts and service industry since its establishment in 1983 under the name of Humodah Trading Company.  This is after a long legacy in the automotive paint business that spanned over 22 years in the Arabian Gulf since 1961.  

About Axalta:

Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology.